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Strategic Research Groups

Strategic Research Groups are part of a model that focuses scientific activity on priority areas, which direct their efforts in solving problems relevant to society, this through a research-action model: "Research that transforms lives", based on an ecosystem of collaborative, interdisciplinary and open innovation.

Each group includes teachers, researchers, undergraduate and postgraduate students and international researchers.

Business Analytics Consumer Behavior and Conscious Marketing Entrepreneurship and Innovation Family Business Strategy and Management of Organizations in Emerging Economies

Finance and Macroeconomics Social Innovation and Sustainability Leadership Retail