Research Group
Strategy and Management of Organizations in Emerging Economies

Our research group focuses on the strategies, structures, and management processes that help organizations become more competitive and serve their stakeholders better, while maintaining their long-term viability and contributing to the social and environmental well-being of the places where they operate.

The point of departure for our work are the institutional and cultural conditions of the emerging economies of Latin America and elsewhere, in which organizations formulate and implement their strategies through their specific business models and ways to enhance competitiveness. On a more fine-grained level, our research has addressed the topics of dynamic capabilities, knowledge management, and practice transfer processes. Members of our research group have also directed their attention to the bottom of the pyramid and practices of micro-finance.

From a different vantage point, the organizations that we deal with exist in a highly globalized environment, which is the basis for our second mayor research focus of International Management. Our research has dealt with global strategy, internationalization processes, multiculturalism within organizations, international human resource management, and global leadership.

Finally, some of our members have published advances in management education for both university students and executives, especially in Finance and International Management.


Name Campus Rank in National
Researchers System
Andreas Michael Hartmann scholar email Monterrey 1
Christiane Andrea Molina Brockmann scholar email EGADE Santa Fe  
Eduardo Armando scholar email Aguascalientes C
Evodio Kaltenecker Retto De Queiroz scholar email Guadalajara C
Federico Trigos Salazar scholar email EGADE Monterrey 1
Francisco Javier Valderrey Villar scholar email León 1
Laura Esther Zapata Cantú scholar email EGADE Santa Fe 2
Mauricio Cervantes Zepeda scholar email Guadalajara 1
Miguel Ángel Montoya Bayardo scholar email Guadalajara 1
Olivia del Roble Hernández Pozas scholar email Monterrey 1
Pablo Aguilera Fierro scholar email Cuernavaca  

Scientific Publications

  • Olier, E., Valderrey, F., & García-Coso, E. (2021). University governance models across regions: Europe. In Governance Models for Latin American Universities in the 21st Century (pp. 73-95). Palgrave Macmillan, Cham. DOI: 10.1007/978-3-030-83465-4_5
  • Szymanski, M., Valderrey Villar, F., & Cervantes Zepeda, M. (2021). Multicultural individuals and their potential to become international entrepreneurs. Thunderbird International Business Review. https://doi.org/10.1002/tie.22236
  • Kaltenecker, E., & Okoye, K. (2021). Are innovation and internationalization intertwined? The impact of country of origin and the types of programs in elite business schools. Journal of Education for Business. https://doi.org/10.1080/08832323.2021.1972277
  • Trigos, F., & Doria, M. (2021). Las finanzas en las empresas familiares privadas. Instituto Mexicano de Ejecutivos de Finanzas.
  • Gazcon-Rivera, A., Nosedal, J., & Trigos, F. (2021). Transactional failure mode and effect analysis: An application to map risks in the service industry. Case Studies on Transportation Policy. https://doi.org/ 10.1016/j.cstp.2021.07.004
  • Hernandez-Pozas, O., Murcia, M. J., Ogliastri, E., & Olivas-Lujan, M. R. (2021). Management and sustainability dilemmas in Latin America: Introduction. Academia Revista Latinoamericana de Administración, 34 (1), 1-17. https://doi.org/ 10.1108/ARLA-06-2020-0147
  • Davila, A. (2021). How socially responsible HRM should be understood in Latin America. In J. Trullen and J. Bonache (Eds.), Talent Management in Latin America: Pressing Issues and Best Practice. London: Routledge. ISBN: 9780367819903
  • Bayon, M. & Aguilera, P. (2021). Managerial perceptions of the strategic relevance of resources and capabilities and its configuration for firm competitiveness: An exploratory study. Competitiveness Review, 31, (3), 462-476. https://doi.org/ 10.1108/CR-01-2020-0023
  • Szymanski, M., Valdovinos, I., & Kaltenecker, E. (2021). How far are we from understanding corruption? The effect of cultural distance on corruption perception. Critical Perspectives on International Business. https://doi.org/10.1108/cpoib-06-2020-0079
  • Zapata-Cantu, L. (2021). Boosting innovation in emerging markets: The moderating role of human capital. International Journal of Emerging Markets. https://doi.org/10.1108/IJOEM-01-2019-0015
  • Fuentes, H., Mendoza, G., Montoya, M., & Aguilar, I. (2021). Public-private partnerships in Mexico: Challenges and opportunities at local level. Competition and Regulation in Network Industries. https://doi.org/ 10.1177/1783591720987698
  • Gil, M., Rodriguez-Marín, M., & Montoya, M. (2021). Demand planning on small and medium-sized enterprises in Mexico: A case study of a confectionery firm. Advances in Business Related Scientific Research Journal, 11 (2), 56–73.
  • Zapata-Cantu, L. & González, F. (2021). Challenges for innovation and sustainable development in Latin America: The significance of institutions and human capital. Sustainability, 13. https://doi.org/10.3390/su13074077
  • Valderrey, F., Montoya, M., & Sánchez, A. (2020). Latin America: The East Wing of the New Silk Road. Competition and Regulation in Network Industries, 21 (1), 34-62. https://doi.org/10.1177/1783591719853537
  • Trigos, F., & López, E. (2020). Tooling capacity analytics for the vulcanizing planning decision problem to improve strategic business profit. International Journal of Production Research, 58 (18), 5738-5749. https://doi.org/ 10.1080/00207543.2019.1660820
  • Zapata-Cantu, L., Rialp, J., & Rodríguez, A. (2020) Relative absorptive capacity as a booster of innovation in an automotive cluster. Competitiveness Review, 30 (2). https://doi.org/ 10.1108/CR-12-2018-0086
  • Montoya, M., Cervantes, M., Lemus-Delgado, D., & Regalado-Pezua, O. (2020). The other side of the Silk Road: Chinese investments in Latin American infrastructure. Competition and Regulation in Network Industries, 21 (1), Pages 3-5. https://doi.org/ 10.1177/1783591720902922
  • Hernandez-Pozas, O. (2020). Relationship meaningfulness and social loafing in Mexican workers. Academia Revista Latinoamericana de Administración, 33 (3), 501-515. https://doi.org/ 10.1108/ARLA-04-2020-0067
  • Treviño, S., & Zapata-Cantú, L. (2020). Importance of dynamic managerial capabilities on the performance of small family businesses. Contaduría y Administración, 65 (3). https://doi.org/10.22201/fca.24488410e.2020.2132
  • Valderrey, F., Montoya, M., & Cervantes, M. (2020). Soft power and transnationalism affecting capital and labour mobility: Chinese diaspora in Mexico and Peru. In P. Aulakh & P. Kelly (Eds.), Mobilities of Labour and Capital in Asia (pp. 98-119). Cambridge: Cambridge University Press. https://doi.org/10.1017/9781108687140.005
  • Cuervo-Cazurra, A., Carneiro, J., Finchelstein, D., Duran, P., Gonzalez-Perez, M., Montoya, M., Borda Reyes, A., Fleury, M., & Newburry, W. (2019). Uncommoditizing strategies by emerging market firms. Multinational Business Review, 27 (2), 141-177. doi.org/10.1108/MBR-07-2017-0051
  • Hernandez-Pozas, O., & Carreon-Flores, H. (2019). Teaching international business using virtual reality. Journal of Teaching in International Business, 30 (2), 196-212. https://doi.org/10.1080/08975930.2019.1663779
  • Ramírez Rocha, A., Cervantes Zepeda, M., & Bernal Ponce, L. (2019). Mediation effect of interest rates on MFIs’ financial performance. Contaduría y Administración, 64 (3), 1-18. http://dx.doi.org/10.22201/fca.24488410e.2018.1750
  • Zapata-Cantú, L., Pineda, J. L., & Rodríguez, D. A. (2019). Open workspaces for effective knowledge sharing: Is it a real benefit or is it simply fantasy? In T. Graham, Knowledge Management: Progress, Trends and Challenges. Nova Science Publishers. ISBN: 978-1-53616-018-5
  • Hartmann, A.M. (2019). Negotiating for strategic alliances. In M. A. Khan and N. Ebner (Eds.), The Palgrave Handbook of Cross-Cultural Business Negotiation (pp. 53-70). Palgrave Macmillan. ISBN: 978-3-030-00277-0
  • Hernández-Pozas, O. (2019). Global cultural systems, communication, and negotiation. In M. A. Khan, and N. Ebner (Eds.), The Palgrave Handbook of Cross-Cultural Business Negotiation (pp. 117-137). Palgrave Macmillan. ISBN: 978-3-030-00277-0
  • Hernández-Pozas, O., Chamoun-Nicolas, H., & Hazlett, R. (2019). Negotiating with managers from Mexico. In M. A. Khan, and N. Ebner (Eds.), The Palgrave Handbook of Cross-Cultural Business Negotiation (pp. 169-187). Palgrave Macmillan. ISBN: 978-3-030-00277-0
  • Hartmann, A.M. (2019). Negotiating with managers from Germany. In M. A. Khan and N. Ebner (Eds.), The Palgrave Handbook of Cross-Cultural Business Negotiation (pp. 283-307). Palgrave Macmillan. ISBN: 978-3-030-00277-0
  • Davila, A., Rodriguez-Lluesma, C., & Elvira, M. (2018). Engaging stakeholders in emerging economies: The case of multilatinas. Journal of Business Ethics, 152 (4), 949-964. https://doi.org/10.1007/s10551-018-3820-7
  • Davila, A. (2018). Exploring HRM systems in the multilatina enterprise: The case of ALFA. In V. Andonova and M. Losada-Otálora (Eds.), Multilatinas: Strategies for Internationalization. Cambridge University Press. https://doi.org/10.1017/9781316417706
  • Cervantes Zepeda, M. & Hartmann, A. M. (2018). The multimexicans in China. In Fudan Development Institute (Eds.), China and Latin America: Paths for Overcoming the Middle-Income Trap (pp. 112-131). Beijing: China Social Sciences. Also published in Dec 2020 in a Chinese translation under the title 中国与拉丁美洲:跨越中等收入陷阱之路.
  • Ramirez, J., & Zapata-Cantú, L. (2018). Mexican experiences from a Danish firm: ‘Changing’ Mexican culture. In L. Castro Christiansen, M. Biron, E. Farndale, and B. Kuvaas (Eds.), The Global Human Resources Management Casebook. Routledge. https://doi.org/10.4324/9781315668888
  • Davila, A. & Elvira, M. M. (2018). Revisiting the Latin American HRM model (pp. 393-407). In C. Brewster, W. Mayrhofer, and E. Farndale (Eds.), Handbook of Research in Comparative Human Resource Management, 2nd. ed. UK: Edward Elgar Publishing. ISBN: 978 1 78471 112 2
  • Davila, A., & Molina, C. (2017). From silent to salient stakeholders: A study of a coffee cooperative and the dynamic of social relationships. Business and Society, 56 (8), 1195-1224. https://doi.org/ 10.1177/0007650315619626
  • Monforte García, G., Hartmann, A., & Farías Martínez, G. (2017). Declaraciones institucionales y percepciones individuales sobre la sustentabilidad en escuelas de negocios mexicanas. Contaduría y Administración, 62(1), 5-24. http://dx.doi.org/10.1016/j.cya.2016.04.006