EN ES
Claudia Quintanilla
Marketing
Director of the Marketing and Analysis Department
BIOGRAPHY

Having more than 20-year experience as an independent consultant in the Market Research field, she is a member of the National System of Researchers, Level I.

Professor at EGADE Business School and a member of the research group “Consumer Behavior and Creation of Value.” She has published in indexed journals such as the Journal of Consumer Studies, MAGIS, among others. In addition to her title as Director of the Marketing and Analysis Department, she currently teaches courses in the masters and doctoral programs. 

EDUCATION
    • Ph.D. in Business Management
      Tulane University
    • MBA
      Tulane University
    • MBA
      Tecnológico de Monterrey
AWARDS & HONORS
  • Premio Raúl Conde a mejor ponencia en el Congreso de la Academia de Ciencias Administrativas en co-autoría, por el trabajo “Desarrollo y validación de una escala para medir el uso de etiquetas nutrimentales” (2014)
SELECTED PUBLICATIONS
  1. Ayala, E.,  Flores, D., Quintanilla, C. & Castaño, R. (2017) Daily use of time, personal characteristics and experienced well-being. Journal of Consumer Marketing Vol.34(2). 96-107
  2. Quintanilla, C., & de la Peña, A. (2017) La presencia virtual y los comentarios en línea como herramientas de mercadotecnia social Administración. Un enfoque latinoamericano México-Brasil 315-330  Pearson
  3. Amezcua, B. & Quintanilla, C. (2016) When eWOM becomes cynical. International Journal of Consumer Studies Vol.40(3). 290-298
  4. de la Peña, A. & Quintanilla, C. (2015) Share, like and achieve: the power of Facebook to reach health-related goals. International Journal of Consumer Studies Vol.39(5). 495-505
  5. Quintanilla, C. & Ayala, E. (2014) Attitudes and Causes of Cheating among Mexican College Students: An exploratory research.  Revista Internacional de Investigación en Educación Vol.6(13). 17-30