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Claudia Quintanilla
Marketing
Director of Marketing and Business Intelligence Department
EXPERTISE
Marketing Market Research Consumer Behavior
CONTACT
claudia.quintanilla@tec.mx
BIOGRAPHY

With more than 20 years of experience as an independent consultant in the field of Market Research, Dr. Claudia Quintanilla is a member of the SNI (Sistema Nacional de Investigadores), Level I, Conacyt.

As a Research Professor at EGADE Business School and member of the Thematic Area Research Group (GAT) in Production, Marketing, and Responsible Consumption at the Tecnológico de Monterrey Business School, she has published in indexed journals such as the Journal of Consumer Studies, MAGIS, amongst others. In addition to her title of Director of the Department of Marketing and Analysis, she teaches courses in both the master’s and doctoral programs.

EDUCATION
    • Ph.D. in Business Management
      Tulane University
    • MBA
      Tulane University
    • MBA
      Tecnológico de Monterrey
AWARDS & HONORS
  • Premio Raúl Conde, best speech at the Congreso de la Academia de Ciencias Administrativas, co-authored, for the paper “Desarrollo y validación de una escala para medir el uso de etiquetas nutrimentales” (2014)
SELECTED PUBLICATIONS
  1. Perez, M., Quintanilla, C., Castaño, R. and Penaloza, L. (2019), "Inverse socialization with technology: understanding intergenerational family dynamics", Journal of Consumer Marketing, Vol. 36 No. 6, pp. 818-826. 
  2. Blodgett, J.; Bakir, A.; Mattila, A.; Trujillo, A.; Quintanilla, C.; Elmadağ, A. (2018) "Cross-national differences in complaint behavior: cultural or situational?". Journal of Services Marketing, 32 (7) 913-924
  3. Ayala, E., Flores, D., Quintanilla, C. & Castaño, R. (2017) Daily use of time, personal characteristics and experienced well-being. Journal of Consumer Marketing Vol.34(2). 96-107
  4. Quintanilla, C., & de la Peña, A. (2017) La presencia virtual y los comentarios en línea como herramientas de mercadotecnia social Administración. Un enfoque latinoamericano México-Brasil 315-330  Pearson
  5. Amezcua, B. & Quintanilla, C. (2016) When eWOM becomes cynical. International Journal of Consumer Studies Vol.40(3). 290-298
  6. de la Peña, A. & Quintanilla, C. (2015) Share, like and achieve: the power of Facebook to reach health-related goals. International Journal of Consumer Studies Vol.39(5). 495-505
  7. Quintanilla, C. & Ayala, E. (2014) Attitudes and Causes of Cheating among Mexican College Students: An exploratory research.  Revista Internacional de Investigación en Educación Vol.6(13). 17-30