Professor Serrano Salazar is an expert in consulting and executive education in the areas of family companies, corporate government, company appraisal, and business models. Particularly, he has specialized in the preparation of family protocol and design and operation of the board of directors.
The formulation of business models for growth-and-innovation-directed companies is added to his professional experience. Additionally, he has assessed more than a hundred of business plans with different purposes such as risk capital search or entrepreneurship prizes, among others. Likewise, he carries out consulting in the business-strategy field.
Professor Serrano serves as independent director and president of the board of directors of industrial groups, retailers, and service companies. He is a member of the Financial Management Association and the Mexican Institute of Finance Executives. Additionally, he served as the National Director of Executive Education of EGADE Business School (2013-2015).