Eduardo Enrique Aguiñaga Maldonado
Sustainability and Technological Innovation
Director of Full-Time Programs
"One man's trash is another man's treasure".

Dr. Aguiñaga’s research focuses on sustainability and innovation issues, mainly on the concept of circular economy. Thanks to his knowledge of circular economy, he acquired the position of Circular Economy Leader at HEINEKEN Mexico, where he led the company's transition strategy into this new economic model.

As a member of the Sistema Nacional de Investigadores, he has published various scientific articles. His articles have been published in academic journals such as The Journal of Cleaner Production and Management Research and The Journal of the Iberoamerican Academy of Management.

He has also collaborated on several consulting projects on waste valorization in Mexico and Latin America.

Dr. Aguiñaga holds the title of National Director of the Full-Time Programs at EGADE Business School. His responsibility includes the direction of the Master in Business Management and the EGADE Full-Time MBA.

    • Ph.D. in Business Administration
      EGADE Business School
    • Master in Business Administration
      EGADE Business School
    • Bachelor's Degree in Public Accounting and Finance
      Tecnológico de Monterrey
  1. Aguiñaga, E., Henriques, I., Scheel, C., & Scheel, A. (2018). Building resilience: A self-sustainable community approach to the triple bottom line. Journal of Cleaner Production, 173, 186-196.
  2. Scheel, C., & Aguiñaga E. (2017). Economía circular, una alternativa a los límites del crecimiento lineal. Invited chapter in "Responsabilidad, ética y sostenibilidad empresarial", 2nd Ed. Pearson
  3. Briseño, A., Leal, A. R., Aguiñaga, E., & López-Lira, A. (2019). Lost in translation: Lessons learned from instrument translation on entrepreneurial learning versatility in Mexico. Management Research: Journal of the Iberoamerican Academy of Management, 17(1), 2-23.
  4. Vázquez Zacarías, M.A., Aguiñaga, E. and Lagunas, E.A. (2017) ‘Sustainable entrepreneurship in industrial ecology: the cheese case in México’, International Journal of Trade and Global Markets, 10(1), 19–27
  5. Scheel, C. & Aguiñaga, E. (2015). A systemic approach to innovation: breaking the rules of conventional regional development: the cases of México, Colombia, India and Brazil, in International Cases on Innovation, Knowledge and Technology Transfer by D. Trzmielak and D.V. Gibson (eds.)