Juan Carlos Bustamante Urbina is Director of the Master in Strategic Marketing and Research Professor in the Marketing and Business Intelligence Department of EGADE Business School at Tecnológico de Monterrey. He previously taught in graduate programs at ESPAE Graduate School of Management (Ecuador) and Pontificia Universidad Javeriana, Cali (Colombia), and in undergraduate programs at the Universidad de Los Andes (Venezuela).

His research work focuses on the consumer experience, especially in the development of models that allow identifying the points of contact that best outline a purchase experience throughout their journey through the purchase decision process. His research interests also span service design, transformative services and their long-term effect on vulnerable populations, and how emerging digital technologies affect consumer behavior throughout the customer journey. His research has been published in the Journal of Services Marketing, Journal of Service Management, Statistical Methodology, International Journal of Entrepreneurial Venturing, and Journal of Management and Economics for Iberoamerica, among others. He is also the author of case studies and technical teaching notes.

He has been a consultant on various projects, including market research, customer segmentation, brand positioning recommendations, marketing digitization, and implementation of digital transformation programs.

Abhishek Nayak is currently the Director of the Master of Business Analytics program at Egade Business School. Before this, he was a professor at the University of Amsterdam Business School (Netherlands). He is an experienced International Faculty and an educational entrepreneur with a demonstrated history of working in the education management industry over the past 10 years. He has over 2000+ hours of University level teaching experience in 6 countries and 10 different institutions. He is skilled in Digital Marketing, Online Brand Monitoring, Social Media Marketing, Business Intelligence, Data Analytics and User Generated Content analysis. He is also the  Founder & Managing Partner of Arbalest Learning, a  Digital growth accelerator based out of Amsterdam, specialized in working with MSMEs and startups to create and implement their digital growth strategy.

Dr. María Lucila Osorio Andrade has had a long career within Tecnológico de Monterrey, where she currently serves as a Research Professor in the Department of Marketing and Business Intelligence at EGADE Business School. She is also Director for the Retail Trade Center and Leader of the Thematic Area Research Group (GAT) in Transformation of the Retail Industry. From January 2011 to February 2022, she has been an adjunct professor at Campus Monterrey, teaching diverse undergraduate courses in the area of Marketing. She has also offered Continuing Education courses at the institution.

Dr. Osorio’s professional experience encompasses the areas of Marketing and Exports in companies such as Heineken México and Nutec Industrial. Her research work has been published in numerous indexed journals, including Journal of Product & Brand Management, Journal of Retailing & Consumer Services, and Humanistic Management Journal.

She has presented her research work at several national and international conferences, such as ACACIA (Mexican Academy of Administrative Sciences), IAM (Iberoamerican Academy of Management), and AMS (Academy of Marketing Science). She is an active member of the Academy of Marketing Science and the international honor society Beta Gamma Sigma.

Diana Kolbe is a Research Professor in the Department of Marketing and Business Intelligence at EGADE Business School. Within the Tecnológico de Monterrey, she has also served as an undergraduate professor of Marketing and director of the degrees in Marketing (LEM) and Marketing and Communication (LMC) at Campus Ciudad de México.

She belongs to the National System of Researchers (SNI candidate level). She is a member of the Thematic Area Research Group (GAT) in Production, Marketing, and Responsible Consumption at Tec's Business School. She has published in scientific journals such as Journal of Business & Industrial Marketing, Journal of International Consumer Marketing and Agrarian Economy and Natural Resources, among others. She has professional experience in Marketing and Sales in the agri-food sector in Germany and Spain and business development in the natural gas sector in the United States and Mexico.

She has Ph.D. studies in Marketing at the University of Valencia, Spain; a Master in International Management at Karlsruhe University of Applied Sciences, Germany, and a Bachelor in Retail & Service Management at Baden-Wuerttemberg State Cooperative University in Loerrach, Germany.

Eva María Guerra Leal is the Academic Associate Dean. She also holds a certification in Business Analytics from the University of Texas at San Antonio and is a member of the Business School's Distinguished Faculty Circle.

Her areas of expertise include customer-centric and service-driven organizations, marketing strategies, organizational behavior, service management, and business intelligence. This, in turn, has led her to cooperate since 2014 with Tecnológico de Monterrey in matters of teaching, innovation, research, and consulting. Dr. Guerra also participated in designing training units of the Tec21 and activities of the MFD+ models, the Institutional Committee of Classification of Professors, and teaches online graduate courses and continuing education programs.

Her extensive experience in the financial services industry supports her participation in the Strategic Focus Research Group (GIEE), in Social Innovation, and the Center for Financial Access, Inclusion and Research (FAIR).

Likewise, her extraordinary work and outstanding academic background as a Ph.D. in Business Administration have been distinguished several times with the Intellectual Vitality, Service, and Leadership award.

With more than 20 years of experience as an independent consultant in the field of Market Research, Dr. Claudia Quintanilla is a member of the SNI (Sistema Nacional de Investigadores), Level I, Conacyt.

As a Research Professor at EGADE Business School and member of the Thematic Area Research Group (GAT) in Production, Marketing, and Responsible Consumption at the Tecnológico de Monterrey Business School, she has published in indexed journals such as the Journal of Consumer Studies, MAGIS, amongst others. In addition to her title of Director of the Department of Marketing and Analysis, she teaches courses in both the master’s and doctoral programs.

Dr. Rocha González’s teaching work focuses primarily on marketing, consumer behaviours, social research methodologies, ethnographic focus in market research, qualitative and quantative methods, in-depth interviews and social network research.

He works as a consultant with small businesses with high growth potential. He is currently a board member and financial supervisor of the Grupo Internacional de Inversiones Monterrey, some of the projects he has overseen include Céntrika Residencias, Plaza Céntrika, Hotel Quinta Real Monterrey, Torre Dataflux, VAO Oficinas, SAQQARA, Atria, Liu Residences amongst others. He was also a consultant to Grupo IDM México, Mexico City.

He is a member of the American Anthropological Association, the International Society for Social Network Analysis, the Society for Cross-Cultural Research, and the Academy of Management. He is a founder member of the Society for Anthropological Sciences.

Dr. Rocha González has delivered courses at institutions such as the Pontificia Universidad Católica de Perú, the Universidad Autónoma de Nuevo León and the Instituto Mexicano del Seguro Social. 

Professor Castaño has had an outstanding academic career as a professor and researcher in marketing and consumer behavior. Her research focuses on adopting new products and brands, the cultural meaning of consumption, and decisions affecting consumer well-being. Her research works have been published in the Journal of Marketing Research, Journal of Consumer Psychology, Marketing Letters, and Journal of Consumer Marketing, among others.

Among her main achievements as a researcher is the publication of the article “Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation,” highlighted in the Journal of Marketing Research. Likewise, a version related to the article “How we relate to brands: Psychological and insights into consumer-brand relationships,” published in the Journal of Consumer Psychology, obtained an award from the American Marketing Association in 2012 as the best work in Psychology and Consumer Behavior. She is a National System of Researchers of CONACYT, Level II member.

At EGADE Business School, she has been Dean of Faculty, Director of the Monterrey campus, Academic Director, and Director of the Master's Degree in Marketing. In the corporate sphere, she has held several management positions at GAMESA Corporate. In the corporate field, she has occupied several managerial positions in GAMESA Corporation.