Jatinder Jit Singh is a Research Professor in the Department of Marketing and Business Intelligence at EGADE Business School. With 17 years of academic experience, Jatinder has trained students, managers and executives from more than 80 countries in market research, strategy, ethics and decision-making. He is an expert in using the case method and simulations for learning. Previously, he was a professor at EADA Business School and ESADE Business School in Barcelona, ​​Spain. His research focuses on business and consumer ethics and the outcomes of ethical corporate and managerial decisions. His work has been published in journals such as the Journal of Business Ethics, Journal of International Marketing, Journal of Brand Management and Academy of Marketing Science Review, among others, and presented at forums such as the American Marketing Association Educators Conference and the Academy of Management Conference.

Juan Carlos Bustamante Urbina is Director of the Master in Strategic Marketing and Research Professor in the Marketing and Business Intelligence Department of EGADE Business School at Tecnológico de Monterrey. He previously taught in graduate programs at ESPAE Graduate School of Management (Ecuador) and Pontificia Universidad Javeriana, Cali (Colombia), and in undergraduate programs at the Universidad de Los Andes (Venezuela).

His research work focuses on the consumer experience, especially in the development of models that allow identifying the points of contact that best outline a purchase experience throughout their journey through the purchase decision process. His research interests also span service design, transformative services and their long-term effect on vulnerable populations, and how emerging digital technologies affect consumer behavior throughout the customer journey. His research has been published in the Journal of Services Marketing, Journal of Service Management, Statistical Methodology, International Journal of Entrepreneurial Venturing, and Journal of Management and Economics for Iberoamerica, among others. He is also the author of case studies and technical teaching notes.

He has been a consultant on various projects, including market research, customer segmentation, brand positioning recommendations, marketing digitization, and implementation of digital transformation programs.

Dr. María Lucila Osorio Andrade has had a long career within Tecnológico de Monterrey, where she currently serves as a Research Professor in the Department of Marketing and Business Intelligence at EGADE Business School. She is also Director for the Retail Trade Center and Leader of the Thematic Area Research Group (GAT) in Transformation of the Retail Industry. From January 2011 to February 2022, she has been an adjunct professor at Campus Monterrey, teaching diverse undergraduate courses in the area of Marketing. She has also offered Continuing Education courses at the institution.

Dr. Osorio’s professional experience encompasses the areas of Marketing and Exports in companies such as Heineken México and Nutec Industrial. Her research work has been published in numerous indexed journals, including Journal of Product & Brand Management, Journal of Retailing & Consumer Services, and Humanistic Management Journal.

She has presented her research work at several national and international conferences, such as ACACIA (Mexican Academy of Administrative Sciences), IAM (Iberoamerican Academy of Management), and AMS (Academy of Marketing Science). She is an active member of the Academy of Marketing Science and the international honor society Beta Gamma Sigma.

Eva María Guerra Leal is the Academic Associate Dean. She also holds a certification in Business Analytics from the University of Texas at San Antonio and is a member of the Business School's Distinguished Faculty Circle.

Her areas of expertise include customer-centric and service-driven organizations, marketing strategies, organizational behavior, service management, and business intelligence. This, in turn, has led her to cooperate since 2014 with Tecnológico de Monterrey in matters of teaching, innovation, research, and consulting. Dr. Guerra also participated in designing training units of the Tec21 and activities of the MFD+ models, the Institutional Committee of Classification of Professors, and teaches online graduate courses and continuing education programs.

Her extensive experience in the financial services industry supports her participation in the Strategic Focus Research Group (GIEE), in Social Innovation, and the Center for Financial Access, Inclusion and Research (FAIR).

Likewise, her extraordinary work and outstanding academic background as a Ph.D. in Business Administration have been distinguished several times with the Intellectual Vitality, Service, and Leadership award.

With more than 20 years of experience as an independent consultant in the field of Market Research, Dr. Claudia Quintanilla is a member of the SNI (Sistema Nacional de Investigadores), Level I, Conacyt.

As a Research Professor at EGADE Business School and member of the Thematic Area Research Group (GAT) in Production, Marketing, and Responsible Consumption at the Tecnológico de Monterrey Business School, she has published in indexed journals such as the Journal of Consumer Studies, MAGIS, amongst others. In addition to her title of Director of the Department of Marketing and Analysis, she teaches courses in both the master’s and doctoral programs.

Dr. Rocha González’s teaching work focuses primarily on marketing, consumer behaviours, social research methodologies, ethnographic focus in market research, qualitative and quantative methods, in-depth interviews and social network research.

He works as a consultant with small businesses with high growth potential. He is currently a board member and financial supervisor of the Grupo Internacional de Inversiones Monterrey, some of the projects he has overseen include Céntrika Residencias, Plaza Céntrika, Hotel Quinta Real Monterrey, Torre Dataflux, VAO Oficinas, SAQQARA, Atria, Liu Residences amongst others. He was also a consultant to Grupo IDM México, Mexico City.

He is a member of the American Anthropological Association, the International Society for Social Network Analysis, the Society for Cross-Cultural Research, and the Academy of Management. He is a founder member of the Society for Anthropological Sciences.

Dr. Rocha González has delivered courses at institutions such as the Pontificia Universidad Católica de Perú, the Universidad Autónoma de Nuevo León and the Instituto Mexicano del Seguro Social. 

The broad teaching and research career of Professor Rajagopal has developed in the fields of marketing strategy, consumer behavior, technology and innovation management, international business management, service marketing, management of new products and brand management. His academic excellence has been acknowledged by the Government of Mexico for the premier executive program in innovation, technology, and competitivity, as well as for his top-level research.

He is a member of multiple international research associations, such as the Royal Society for Encouragement of Arts, Manufacture and Commerce (United Kingdom), the Chartered Management Institute, Institute of Operations Management, Academy of Marketing Science, Association of Consumer Research, the Latin American Chapter of the Business and Economics Society International, Marketing Science Institute, (USA), and the Indian Society of Agricultural Economics (India). He is also a member of the Sistema Nacional de Investigadores (SNI), Level III, Conacyt.

Professor Rajagopal has been part of the editorial board or the management of several journals such as Emerald Emerging Marketing Case Studies, International Journal of Leisure and Tourism Marketing, International Journal of Business Competition and Growth, International Journal of the Built Environment and Asset Management, Indore Management Journal, Journal of Marketing Analytics, Innovative Marketing, Journal of Tourism, and the Journal of Corporate Responsibility and Leadership.

In addition to his teaching activities at EGADE Business School, Professor Rajagopal serves as a professor at Metropolitan College of the University of Boston (USA). He has also been a professor in several Indian institutions such as the College of India and the National Institute of Agricultural Marketing, where he served as the Academic Director, the Institute of Rural Management, and the National Institute of Rural Development, where he was Assistant Director. Additionally, he taught courses and programs at the Indian Institute of Management, Narsee Monjee Institute of Management Studies, Vigyana Jyoti Institute of Management, Institute of Public Enterprise and the International Management Institute.

Professor Centeno Velazquez's research focuses on the relationship between consumer and brand, SME brands, and green and health-focused brands. His teaching comprises strategic brand management, new product development, global brands, marketing for entrepreneurs, and international marketing.

He has published several articles in international peer-reviewed journals. His publications include the co-edition of two books, New Perspective of Contemporary Marketing and Marketing for Entrepreneurs: Emphasising Brand Identity and Brand Connectivity, as well as author of the chapter “Let us Listen to the Voice of Women in Management in the Twenty-First Century: A Longitudinal Study,” published in the Handbook on Well-Being of Working Women.

Since 2010, Professor Centeno has been the regional editor for Latin America and the Caribbean of the Journal of Place Branding and Public Diplomacy and guest co-editor of the Journal of Marketing Intelligence & Planning. In 2014, he was appointed a member of the Publishing Board of the prestigious journal on branding, the Journal of Product and Brand Management.

He is also an honorary researcher at the doctoral level at the University of Strathclyde, Scotland (United Kingdom), and a guest professor at the University of Pablo de Olavide, Sevilla (Spain). He has also spoken at international congresses. He is a member of the SNI (Sistema Nacional de Investigadores), Level I, Conacyt. 

Professor Centeno has more than 15 years of experience in marketing and brand management in managerial positions in global companies such as The Coca-Cola Company, L’Oréal, and Colgate-Palmolive and in SMEs such as Notmusa and The Odda Company, where he was also a founding partner.