Santiago Alonso Díaz is a Research Professor in the Department of Marketing and Business Intelligence at EGADE Business School at Tecnológico de Monterrey. His academic and professional career has been characterized by outstanding teaching and research work in the field of behavioral and cognitive sciences in various institutions in both Colombia and the United States, including the Javeriana University, Universidad de los Andes, Universidad Nacional de Colombia, University of Rochester and Columbia University. He has extensive experience as a consultant specializing in issues of behavior and cognition, having collaborated in private, public, and international institutions, including the United Nations, Xolit, the District Secretariat of Security, Coexistence and Justice of Bogotá, GRADE, Minciencias Colombia and the Inter-American Development Bank. His research focuses on the intersection between cognitive science and human behavior.

Jorge Ramos Mercado's research focuses on dynamic information economics. He was a research associate at the Center for Retirement Research at Boston College from 2014 to 2017 and a research assistant at the Center for Opportunity and Inclusive Growth at the Federal Reserve Bank of Minneapolis from 2019 to 2021. He has worked with multiple researchers on projects ranging from industrial organization and the implications of government programs on well-being. Within his teaching experience, he was an instructor of Industrial Organization and Cost-Benefit Analysis for undergraduate students at the University of Minnesota.

Dr. Enciso González is an expert in institutional analysis and its impact on business, topics on which he has published a range of academic articles. He has also lectured on various economic and institutional themes, based on his academic background in the fields of international business and the global economy.

He has worked in the public sector at the Ministry of Commerce and Industrial Development (now the Ministry of Economy) and the private sector in companies such as Nortel Networks, Tyco Electronics, Elcoteq, and Global Trends de México.

At EGADE Business School he has been Director of the EGADE MBA in Monterrey. He has also directed various cooperation projects of the school in international consortia of the European Union, including the PILA, EQUALITY, SUMA, UNIQUE, LA IPR HD, and MUSE projects, and is a member of the board of various organizations. Likewise, he is the Chapter Advisor of the EGADE Business School Chapter of the Beta Gama Sigma honor society.