With more than 20 years of experience as an independent consultant in the field of Market Research, Dr. Claudia Quintanilla is a member of the SNI (Sistema Nacional de Investigadores), Level I, Conacyt.

As a Research Professor at EGADE Business School and member of the Thematic Area Research Group (GAT) in Production, Marketing, and Responsible Consumption at the Tecnológico de Monterrey Business School, she has published in indexed journals such as the Journal of Consumer Studies, MAGIS, amongst others. In addition to her title of Director of the Department of Marketing and Analysis, she teaches courses in both the master’s and doctoral programs.

Professor Castaño has had an outstanding academic career as a professor and researcher in marketing and consumer behavior. Her research focuses on adopting new products and brands, the cultural meaning of consumption, and decisions affecting consumer well-being. Her research works have been published in the Journal of Marketing Research, Journal of Consumer Psychology, Marketing Letters, and Journal of Consumer Marketing, among others.

Among her main achievements as a researcher is the publication of the article “Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation,” highlighted in the Journal of Marketing Research. Likewise, a version related to the article “How we relate to brands: Psychological and insights into consumer-brand relationships,” published in the Journal of Consumer Psychology, obtained an award from the American Marketing Association in 2012 as the best work in Psychology and Consumer Behavior. She is a National System of Researchers of CONACYT, Level II member.

At EGADE Business School, she has been Dean of Faculty, Director of the Monterrey campus, Academic Director, and Director of the Master's Degree in Marketing. In the corporate sphere, she has held several management positions at GAMESA Corporate. In the corporate field, she has occupied several managerial positions in GAMESA Corporation.

The broad teaching and research career of Professor Rajagopal has developed in the fields of marketing strategy, consumer behavior, technology and innovation management, international business management, service marketing, management of new products and brand management. His academic excellence has been acknowledged by the Government of Mexico for the premier executive program in innovation, technology, and competitivity, as well as for his top-level research.

He is a member of multiple international research associations, such as the Royal Society for Encouragement of Arts, Manufacture and Commerce (United Kingdom), the Chartered Management Institute, Institute of Operations Management, Academy of Marketing Science, Association of Consumer Research, the Latin American Chapter of the Business and Economics Society International, Marketing Science Institute, (USA), and the Indian Society of Agricultural Economics (India). He is also a member of the Sistema Nacional de Investigadores (SNI), Level III, Conacyt.

Professor Rajagopal has been part of the editorial board or the management of several journals such as Emerald Emerging Marketing Case Studies, International Journal of Leisure and Tourism Marketing, International Journal of Business Competition and Growth, International Journal of the Built Environment and Asset Management, Indore Management Journal, Journal of Marketing Analytics, Innovative Marketing, Journal of Tourism, and the Journal of Corporate Responsibility and Leadership.

In addition to his teaching activities at EGADE Business School, Professor Rajagopal serves as a professor at Metropolitan College of the University of Boston (USA). He has also been a professor in several Indian institutions such as the College of India and the National Institute of Agricultural Marketing, where he served as the Academic Director, the Institute of Rural Management, and the National Institute of Rural Development, where he was Assistant Director. Additionally, he taught courses and programs at the Indian Institute of Management, Narsee Monjee Institute of Management Studies, Vigyana Jyoti Institute of Management, Institute of Public Enterprise and the International Management Institute.