Dr. María Lucila Osorio Andrade has had a long career within Tecnológico de Monterrey, where she currently serves as a Research Professor in the Department of Marketing and Business Intelligence at EGADE Business School. She is also Director for the Retail Trade Center and Leader of the Thematic Area Research Group (GAT) in Transformation of the Retail Industry. From January 2011 to February 2022, she has been an adjunct professor at Campus Monterrey, teaching diverse undergraduate courses in the area of Marketing. She has also offered Continuing Education courses at the institution.

Dr. Osorio’s professional experience encompasses the areas of Marketing and Exports in companies such as Heineken México and Nutec Industrial. Her research work has been published in numerous indexed journals, including Journal of Product & Brand Management, Journal of Retailing & Consumer Services, and Humanistic Management Journal.

She has presented her research work at several national and international conferences, such as ACACIA (Mexican Academy of Administrative Sciences), IAM (Iberoamerican Academy of Management), and AMS (Academy of Marketing Science). She is an active member of the Academy of Marketing Science and the international honor society Beta Gamma Sigma.

With more than 20 years of experience as an independent consultant in the field of Market Research, Dr. Claudia Quintanilla is a member of the SNI (Sistema Nacional de Investigadores), Level I, Conacyt.

As a Research Professor at EGADE Business School and member of the Thematic Area Research Group (GAT) in Production, Marketing, and Responsible Consumption at the Tecnológico de Monterrey Business School, she has published in indexed journals such as the Journal of Consumer Studies, MAGIS, amongst others. In addition to her title of Director of the Department of Marketing and Analysis, she teaches courses in both the master’s and doctoral programs.