Dr. María Lucila Osorio Andrade has had a long career within Tecnológico de Monterrey, where she currently serves as a Research Professor in the Department of Marketing and Business Intelligence at EGADE Business School. She is also Director for the Retail Trade Center and Leader of the Thematic Area Research Group (GAT) in Transformation of the Retail Industry. From January 2011 to February 2022, she has been an adjunct professor at Campus Monterrey, teaching diverse undergraduate courses in the area of Marketing. She has also offered Continuing Education courses at the institution.

Dr. Osorio’s professional experience encompasses the areas of Marketing and Exports in companies such as Heineken México and Nutec Industrial. Her research work has been published in numerous indexed journals, including Journal of Product & Brand Management, Journal of Retailing & Consumer Services, and Humanistic Management Journal.

She has presented her research work at several national and international conferences, such as ACACIA (Mexican Academy of Administrative Sciences), IAM (Iberoamerican Academy of Management), and AMS (Academy of Marketing Science). She is an active member of the Academy of Marketing Science and the international honor society Beta Gamma Sigma.

Professor Centeno Velazquez's research focuses on the relationship between consumer and brand, SME brands, and green and health-focused brands. His teaching comprises strategic brand management, new product development, global brands, marketing for entrepreneurs, and international marketing.

He has published several articles in international peer-reviewed journals. His publications include the co-edition of two books, New Perspective of Contemporary Marketing and Marketing for Entrepreneurs: Emphasising Brand Identity and Brand Connectivity, as well as author of the chapter “Let us Listen to the Voice of Women in Management in the Twenty-First Century: A Longitudinal Study,” published in the Handbook on Well-Being of Working Women.

Since 2010, Professor Centeno has been the regional editor for Latin America and the Caribbean of the Journal of Place Branding and Public Diplomacy and guest co-editor of the Journal of Marketing Intelligence & Planning. In 2014, he was appointed a member of the Publishing Board of the prestigious journal on branding, the Journal of Product and Brand Management.

He is also an honorary researcher at the doctoral level at the University of Strathclyde, Scotland (United Kingdom), and a guest professor at the University of Pablo de Olavide, Sevilla (Spain). He has also spoken at international congresses. He is a member of the SNI (Sistema Nacional de Investigadores), Level I, Conacyt. 

Professor Centeno has more than 15 years of experience in marketing and brand management in managerial positions in global companies such as The Coca-Cola Company, L’Oréal, and Colgate-Palmolive and in SMEs such as Notmusa and The Odda Company, where he was also a founding partner.