Eva María Guerra Leal

Submitted by agustin.leurette on Mon, 04/19/2021 - 12:24

Eva María Guerra Leal is the Academic Associate Dean. She also holds a certification in Business Analytics from the University of Texas at San Antonio and is a member of the Business School's Distinguished Faculty Circle.

Her areas of expertise include customer-centric and service-driven organizations, marketing strategies, organizational behavior, service management, and business intelligence. This, in turn, has led her to cooperate since 2014 with Tecnológico de Monterrey in matters of teaching, innovation, research, and consulting. Dr. Guerra also participated in designing training units of the Tec21 and activities of the MFD+ models, the Institutional Committee of Classification of Professors, and teaches online graduate courses and continuing education programs.

Her extensive experience in the financial services industry supports her participation in the Strategic Focus Research Group (GIEE), in Social Innovation, and the Center for Financial Access, Inclusion and Research (FAIR).

Likewise, her extraordinary work and outstanding academic background as a Ph.D. in Business Administration have been distinguished several times with the Intellectual Vitality, Service, and Leadership award.

Expertise
Customer-Centered and Service-Driven Organizations
Marketing Strategies
Business Intelligence
Email
guerra_eva@tec.mx
Bio subtitle
Passionate about marketing and professional skills development
Photo
/sites/default/files/2021-04/l00994921_eva_guerra_20201.png
Position
Academic Associate Dean
Featured publications
  1. Arredondo-Trapero, F. G., Vázquez-Parra, J. C., & Guerra-Leal, E. M. (2021). Information and Communication Technologies and Their Impact on Competitiveness in Latin America. Journal of Technology Management & Innovation, 15(4), 43–53. https://doi.org/10.4067/S0718-27242020000400043
  2. Vázquez-Parra, J.C., Arredondo-Trapero, F.G., & Guerra-Leal, E.M. (2021). Managing Sexual Orientation, Gender Identity, and CSR. The International Journal of Organizational Diversity, 21 (1), 13-30. doi:10.18848/2328-6261/CGP/v21i01/13-30.
  3. Lopez, A., Guerra, E., Gonzalez, B., & Madero, S. (2020). Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth. Journal of Marketing Analytics, 8, 203–223. https://doi.org/10.1057/s41270-020-00085-5.
  4. Sepúlveda, C., Capon, N., Camacho, G., Guerra, E., Rodríguez, F. E. M., González, B., ... & Treviño, S. (2019). Marketing for Latin American Managers in the 21st Century.
  5. Espinoza, F.A., Guerra, E., & Velasco, N. (2017). A Role-Based Model in the Service Industry: An Ethical Perspective. International Business Management, 11, 1882-1891. https://doi.org/10.36478/ibm.2017.1882.1891
  6. Guerra, E., & Sepúlveda, C. J. (2014). Are committed employees more service oriented?. Global Business and Organizational Excellence, 33(3), 23-36.  https://doi.org/10.1002/joe.21540.
Awards
  • 2023 Tec de Monterrey's National Award for Inspiring Professors
  • 2020 Distinguished Faculty Circle
  • 2018, 2019, 2020 Intellectual Vitality, Service and Leadership Award
  • 2018 Recognition for Business School Special Projects

 

LinkedIn
https://www.linkedin.com/in/evaguerral/
Scopus
https://www.scopus.com/authid/detail.uri?authorId=56045459300
Discipline
Marketing
Organizational Behavior
Service Management
Education
  • Business Analytics Certification
    University of Texas at San Antonio
  • Ph.D. in Business Administration
    EGADE Business School
  • Master of Science in Communication
    Tecnológico de Monterrey
  • Bachelor's Degree in Marketing
    Tecnológico de Monterrey
Google Scholar
https://scholar.google.com.mx/citations?user=UIa6kSYAAAAJ&hl=es

Rajagopal

Submitted by egade on Fri, 05/25/2018 - 14:17

The broad teaching and research career of Professor Rajagopal has developed in the fields of marketing strategy, consumer behavior, technology and innovation management, international business management, service marketing, management of new products and brand management. His academic excellence has been acknowledged by the Government of Mexico for the premier executive program in innovation, technology, and competitivity, as well as for his top-level research.

He is a member of multiple international research associations, such as the Royal Society for Encouragement of Arts, Manufacture and Commerce (United Kingdom), the Chartered Management Institute, Institute of Operations Management, Academy of Marketing Science, Association of Consumer Research, the Latin American Chapter of the Business and Economics Society International, Marketing Science Institute, (USA), and the Indian Society of Agricultural Economics (India). He is also a member of the Sistema Nacional de Investigadores (SNI), Level III, Conacyt.

Professor Rajagopal has been part of the editorial board or the management of several journals such as Emerald Emerging Marketing Case Studies, International Journal of Leisure and Tourism Marketing, International Journal of Business Competition and Growth, International Journal of the Built Environment and Asset Management, Indore Management Journal, Journal of Marketing Analytics, Innovative Marketing, Journal of Tourism, and the Journal of Corporate Responsibility and Leadership.

In addition to his teaching activities at EGADE Business School, Professor Rajagopal serves as a professor at Metropolitan College of the University of Boston (USA). He has also been a professor in several Indian institutions such as the College of India and the National Institute of Agricultural Marketing, where he served as the Academic Director, the Institute of Rural Management, and the National Institute of Rural Development, where he was Assistant Director. Additionally, he taught courses and programs at the Indian Institute of Management, Narsee Monjee Institute of Management Studies, Vigyana Jyoti Institute of Management, Institute of Public Enterprise and the International Management Institute.

Expertise
Marketing Strategies
Consumer Behavior
Services Marketing
Technological Innovation
Global Business
Phone
+52 (55) 5483 2221
Email
rajagopal@tec.mx
Bio subtitle
"Continuous learning and hard work contribute to success".
Photo
/sites/default/files/2018-05/Rajagopal.jpg
Position
Professor at the Department of Marketing and Business Intelligence
Featured publications
  1. Rajagopal and Ananya Rajagopal (2018) "Brand Literacy and Knowledge Transfer Process: Analysis of Purchase Intentions among Consumers in Mexico,". International Journal of Business Innovation and Research, 16 (3) 302 - 323
  2. Rajagopal (2019) Contemporary Marketing Strategies: Analyzing Consumer Behavior to Drive Managerial Decision Making. Palgrave Macmillan.
  3. Rajagopal (2019) Qualitative Marketing Research. Business Expert Press, New York.
  4. Rajagopal (2019) Competitive Branding Strategies: Managing Performance in Emerging Markets. Palgrave McMillan.
  5. Rajagopal, Vladimir Zlatev (2018) Business Dynamics in North America Analysis of Spatial and Temporal Trade Patterns. Palgrave Macmillan.
  6. Rajagopal (2018) Shifts in Business-Politics Paradigms: Exploring Lessons and Future Growth in Business Governance and SocietyAnalyzing Shifts. Springer International Publishing.
  7. Rajagopal (2018) Competing on Performance on the Global Marketplace: Applying Business Analytics as a Robust Decision Tool in Operations and Service Management: Concepts, Methodologies, Tools, and Applications. IGI Global.
  8. Rajagopal (2018) Analyzing Start-Up Enterprise Eco-System and Convergence of Global-Local Endeavors in Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace. IGI Global.
  9. Rajagopal & Castaño, R. (2018) Social group influences in Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications. IGI Global.
  10. Rajagopal (2018), Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management, Business Expert Press, New York 
  11. Rajagopal (2016), Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications, Palgrave Macmillan, Basingstoke, Hampshire, UK  ISBN: 978-1-137-52593-2
  12. Rajagopal (2011), Impact of Radio Advertisements on Buying Behaviour of Urban Commuters, International Journal of Retail and Distribution Management,  39 (7),  480-503
  13. Rajagopal (2008), Measuring Brand Performance through Metrics Application, Measuring Business Excellence, 12 (1), 29-38
  14. Rajagopal (2006), Innovation and Business Growth through Corporate Venturing in Latin America: Analysis of Strategic Fit, Management Decision, Vol.44, Issue 5, 703-718
Awards
  • Awarded UK-Mexico Visiting Chair 2016-17 for collaborative research with University of Sheffield, UK, instituted by the Consortium of Higher Education Institutes of Mexico and UK.
  • Awarded for best course design and development on Innovation, Technology, and Market Competitiveness for executive education by the Vice Rector, Extension Education, Tecnologico de Monterrey, Mexico, NL in September, 2015.
  • Conferred the highest recognition of National Researcher- Level 3 in the area of Social Sciences by the National Council of Science and Technology, Government of Mexico (2013-22).
  • Innovative Teaching Award 2011, VI Congress of Innovative Education, Monterrey Institute of Technology and Higher Education, Monterrey, December 7-9, 2011
  • Emerald Literati Network Award for Excellence 2009: Highly commended paper “Measuring brand performance through metrics applications”, published in Measuring Business Excellence, 12 (1), 2008, 29-38
  • Conferred the honor of “Fellow” of the Royal Society of Arts, Manufacture and Commerce, London, w. e. f.  September 20, 2006, Elected as Life Fellow Since May 10, 2016
  • Pravasi Bhartiya Samman Award 2023
Scopus
https://www.scopus.com/authid/detail.uri?authorId=23025659500
Discipline
Marketing
Management
Innovation and Entrepreneurship
Education
  • Ph.D. in Marketing
    Ravishankar University, India
  • Master of Arts in Economics
    Ravishankar University, India 
ORCID
https://orcid.org/0000-0002-2938-0858