Eva María Guerra Leal is the Interim Academic Associate Dean and Director of the EGADE MBA in Monterrey. She also holds a certification in Business Analytics from the University of Texas at San Antonio and is a member of the Business School's Distinguished Faculty Circle.
Her areas of expertise include customer-centric and service-driven organizations, marketing strategies, organizational behavior, service management, and business intelligence. This, in turn, has led her to cooperate since 2014 with Tecnológico de Monterrey in matters of teaching, innovation, research, and consulting. Dr. Guerra also participated in designing training units of the Tec21 and activities of the MFD+ models, the Institutional Committee of Classification of Professors, and teaches online graduate courses and continuing education programs.
Her extensive experience in the financial services industry supports her participation in the Strategic Focus Research Group (GIEE), in Social Innovation, and the Center for Financial Access, Inclusion and Research (FAIR).
Likewise, her extraordinary work and outstanding academic background as a Ph.D. in Business Administration have been distinguished several times with the Intellectual Vitality, Service, and Leadership award.