Jason Good is a researcher and teacher focusing on the interplay of organizations and nature. His areas of expertise include sensemaking, sociomateriality, collaboration, and the circular economy, particularly as they pertain to sustainable business strategies. Much of Jason's academic expertise is grounded in his experience in the commercial fishing industry, where he worked as a fisheries observer/scientist in the US North Pacific. 

In terms of his academic background, Jason received both his Ph.D. and M.S. in Environmental Studies from the University of Michigan's School of Environment and Sustainability; there he studied organizational sensemaking practices among commercial fishing captains in Alaska, as well as collaborative processes among the Bureau of Land Management's Resource Advisory Councils. Nearly an eternity before that Jason earned a B.S. in Biology from Longwood College. 

The broad teaching and research career of Professor Rajagopal has developed in the fields of marketing strategy, consumer behavior, technology and innovation management, international business management, service marketing, management of new products and brand management. His academic excellence has been acknowledged by the Government of Mexico for the premier executive program in innovation, technology, and competitivity, as well as for his top-level research.

He is a member of multiple international research associations, such as the Royal Society for Encouragement of Arts, Manufacture and Commerce (United Kingdom), the Chartered Management Institute, Institute of Operations Management, Academy of Marketing Science, Association of Consumer Research, the Latin American Chapter of the Business and Economics Society International, Marketing Science Institute, (USA), and the Indian Society of Agricultural Economics (India). He is also a member of the Sistema Nacional de Investigadores (SNI), Level III, Conacyt.

Professor Rajagopal has been part of the editorial board or the management of several journals such as Emerald Emerging Marketing Case Studies, International Journal of Leisure and Tourism Marketing, International Journal of Business Competition and Growth, International Journal of the Built Environment and Asset Management, Indore Management Journal, Journal of Marketing Analytics, Innovative Marketing, Journal of Tourism, and the Journal of Corporate Responsibility and Leadership.

In addition to his teaching activities at EGADE Business School, Professor Rajagopal serves as a professor at Metropolitan College of the University of Boston (USA). He has also been a professor in several Indian institutions such as the College of India and the National Institute of Agricultural Marketing, where he served as the Academic Director, the Institute of Rural Management, and the National Institute of Rural Development, where he was Assistant Director. Additionally, he taught courses and programs at the Indian Institute of Management, Narsee Monjee Institute of Management Studies, Vigyana Jyoti Institute of Management, Institute of Public Enterprise and the International Management Institute.