Juan Carlos Bustamante Urbina is Director of the Master in Strategic Marketing and Research Professor in the Marketing and Business Intelligence Department of EGADE Business School at Tecnológico de Monterrey. He previously taught in graduate programs at ESPAE Graduate School of Management (Ecuador) and Pontificia Universidad Javeriana, Cali (Colombia), and in undergraduate programs at the Universidad de Los Andes (Venezuela).

His research work focuses on the consumer experience, especially in the development of models that allow identifying the points of contact that best outline a purchase experience throughout their journey through the purchase decision process. His research interests also span service design, transformative services and their long-term effect on vulnerable populations, and how emerging digital technologies affect consumer behavior throughout the customer journey. His research has been published in the Journal of Services Marketing, Journal of Service Management, Statistical Methodology, International Journal of Entrepreneurial Venturing, and Journal of Management and Economics for Iberoamerica, among others. He is also the author of case studies and technical teaching notes.

He has been a consultant on various projects, including market research, customer segmentation, brand positioning recommendations, marketing digitization, and implementation of digital transformation programs.

Abhishek Nayak is currently the Director of the Master of Business Analytics program at Egade Business School. Before this, he was a professor at the University of Amsterdam Business School (Netherlands). He is an experienced International Faculty and an educational entrepreneur with a demonstrated history of working in the education management industry over the past 10 years. He has over 2000+ hours of University level teaching experience in 6 countries and 10 different institutions. He is skilled in Digital Marketing, Online Brand Monitoring, Social Media Marketing, Business Intelligence, Data Analytics and User Generated Content analysis. He is also the  Founder & Managing Partner of Arbalest Learning, a  Digital growth accelerator based out of Amsterdam, specialized in working with MSMEs and startups to create and implement their digital growth strategy.

Eva María Guerra Leal is the Academic Associate Dean. She also holds a certification in Business Analytics from the University of Texas at San Antonio and is a member of the Business School's Distinguished Faculty Circle.

Her areas of expertise include customer-centric and service-driven organizations, marketing strategies, organizational behavior, service management, and business intelligence. This, in turn, has led her to cooperate since 2014 with Tecnológico de Monterrey in matters of teaching, innovation, research, and consulting. Dr. Guerra also participated in designing training units of the Tec21 and activities of the MFD+ models, the Institutional Committee of Classification of Professors, and teaches online graduate courses and continuing education programs.

Her extensive experience in the financial services industry supports her participation in the Strategic Focus Research Group (GIEE), in Social Innovation, and the Center for Financial Access, Inclusion and Research (FAIR).

Likewise, her extraordinary work and outstanding academic background as a Ph.D. in Business Administration have been distinguished several times with the Intellectual Vitality, Service, and Leadership award.

Dr. Monárrez currently holds the Director of Strategic Intelligence position at EGADE Business School. Her specialized teaching areas include the economics of businesses, microeconomics, econometrics, and business intelligence. She is also a member of the Business Analytics research group.  
 
Before this, Dr. Monárrez was the National Coordinator of Academic Majors at EGADE Business School. She has also worked as Director of Economic Studies at Talous Consulting, an expert for the social development committee in Nuevo León, an editor of BREVIS economic and business reports (focused on Latin America) and OKOMOS, focused on Mexico. She has designed a range of courses in universities such as Harvard, Tecnológico de Monterrey, Universidad de Monterrey, and EGADE Business School.
 
Dr. Monárrez has a bachelor’s degree in economics and a master’s degree in applied statistics from Tecnológico de Monterrey; she has completed a master’s degree in public policy and international development with a concentration in national and international economic policy at the Kennedy School at Harvard University. She holds a master’s degree in economics from the University of Texas at Austin and a Ph.D. in public policy from the Tecnológico de Monterrey. Her areas of interest include business analytics and international economy.

In 2001, Gilberto Olavarrieta began his career as a university professor teaching business intelligence and organizational intelligence in postgraduate programs at Tecnológico de Monterrey. Prior to attaining his doctorate, he gave courses on administrative consulting and business intelligence, capital systems, systems and knowledge flow,strategic administration of corporate performance and business intelligence also at Tecnológico de Monterrey. 

Since 1996 he has worked as a consultant on more than 50 business intelligence projects for some of Mexico's largest corporates. He has designed and developed support systems for decision-making in the services, manufacturing, financial and insurance sectors.

Since 2002, he has been a member of the Board of Directors of the Ibero-American community of knowledge systems, a network of international experts in the fields of knowledge management and knowledge-based development. As a member of this community, he has participated in international events as a speaker in countries including Spain, Brazil, Colombia, Ecuador and Peru.

As part of his doctoral research, Dr. Olavarrieta has published articles in indexed publications and various scientific journals on intelligence capital and the model of integral intelligence. He has participated in the leading international congresses around these themes including IFKAD (International Forum on Knowledge Assets Dynamics) in Italy, Finland and Australia; KCWS (Knowledge Cities World Summit) in Australia, Turkey and Brazil; KMAP (Knowledge Management in Asia).