Diana Kolbe is a Research Professor in the Department of Marketing and Business Intelligence at EGADE Business School. Within the Tecnológico de Monterrey, she has also served as an undergraduate professor of Marketing and director of the degrees in Marketing (LEM) and Marketing and Communication (LMC) at Campus Ciudad de México.

She belongs to the National System of Researchers (SNI candidate level). She is a member of the Thematic Area Research Group (GAT) in Production, Marketing, and Responsible Consumption at Tec's Business School. She has published in scientific journals such as Journal of Business & Industrial Marketing, Journal of International Consumer Marketing and Agrarian Economy and Natural Resources, among others. She has professional experience in Marketing and Sales in the agri-food sector in Germany and Spain and business development in the natural gas sector in the United States and Mexico.

She has Ph.D. studies in Marketing at the University of Valencia, Spain; a Master in International Management at Karlsruhe University of Applied Sciences, Germany, and a Bachelor in Retail & Service Management at Baden-Wuerttemberg State Cooperative University in Loerrach, Germany.

In 2001, Gilberto Olavarrieta began his career as a university professor teaching business intelligence and organizational intelligence in postgraduate programs at Tecnológico de Monterrey. Prior to attaining his doctorate, he gave courses on administrative consulting and business intelligence, capital systems, systems and knowledge flow,strategic administration of corporate performance and business intelligence also at Tecnológico de Monterrey. 

Since 1996 he has worked as a consultant on more than 50 business intelligence projects for some of Mexico's largest corporates. He has designed and developed support systems for decision-making in the services, manufacturing, financial and insurance sectors.

Since 2002, he has been a member of the Board of Directors of the Ibero-American community of knowledge systems, a network of international experts in the fields of knowledge management and knowledge-based development. As a member of this community, he has participated in international events as a speaker in countries including Spain, Brazil, Colombia, Ecuador and Peru.

As part of his doctoral research, Dr. Olavarrieta has published articles in indexed publications and various scientific journals on intelligence capital and the model of integral intelligence. He has participated in the leading international congresses around these themes including IFKAD (International Forum on Knowledge Assets Dynamics) in Italy, Finland and Australia; KCWS (Knowledge Cities World Summit) in Australia, Turkey and Brazil; KMAP (Knowledge Management in Asia).