The 2023 edition of the flagship lifelong learning program for the EXATEC EGADE community will take place in person on March 23, 24, and 25 at the EGADE Business School Monterrey site.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

EGADE U Week 2023 is nearly here! The fourth edition of the updating program for alumni and alumnae of EGADE Business School -Tecnológico de Monterrey will revolve around the methodology Moonshot Thinking: The Journey to Leadership Transformation.

This executive learning experience will take place on March 23, 24, and 25 at the Monterrey site of EGADE Business School.

María Livas, director of Alumni Relations at EGADE Business School, explained that, in this edition of EGADE U Week, the EXATEC EGADE community will embark on a journey towards the transformation of their organizations, regardless of whether they are consolidated large companies, small enterprises, or startups.

“We will be discovering the potential of a mental model, moonshot thinking, which, when applied methodically, can serve as a tool to help companies avoid disruption and emerge with enhanced strength from the same,” she said.

Alfonso Ávila, Innovation and Entrepreneurship professor at EGADE Business School and academic leader of EGADE U Week, assured that participants will take away the key points of moonshot thinking as a new organizational habit that can be applied in their company and their daily decision-making.

He added that they will also acquire greater insight into the keys of disruptive innovation.

“Viewing disruption as an opportunity rather than a threat will be the mindset after this journey,” Ávila explained.

EGADE U Week 2023 speakers include:

• Horacio Arredondo, dean of EGADE Business School
• Iván Bofarull, Chief Innovation Officer at Esade and author of the book "Moonshot Thinking"
• Juan Pablo Murra, rector of Higher Education at Tec de Monterrey
• Inés Sáenz, vice president of Inclusion, Social Impact and Sustainability at Tec de Monterrey
• Alejandro Poiré, vice president of Relations and Development at Tec de Monterrey
• Maryam Daryabegi, Global Visiting Professor at EGADE Business School and global leader in innovation and digital transformation  
• Azeneth Ferrero, Corporate Director of Human Resources at CEMEX

One of the activities during EGADE U Week 2023 will be a space for recognizing EGADE alumnus Fernando González Olivieri, CEO of CEMEX, who was recently distinguished within AACSB International’s select group of Influential Leaders 2023.

EGADE U Week is an innovative intensive learning program in which participants update their knowledge and create impactful interactions with world-class international faculty, as well as disruptive and entrepreneurial leaders.

The interactive and executive format of EGADE U Week is designed to provide the appropriate tools and techniques to achieve outstanding learning through conferences, workshops, panels, and spaces for dialogue, and sharing opinions and ideas.

EGADE Business School alumni and alumnae can request further information on registering for EGADE U Week 2023 here.

A graduate of the EGADE Full-Time MBA joins the second generation of the ASEM E-100 call.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

EGADE alumna Ana Karen Ramírez (FTMBA'18), founder and CEO of Epic Queen, was selected as a member of the 2022 generation of E-100, the call organized by the Mexican Association of Entrepreneurs (ASEM) which recognizes the most inspiring entrepreneurs in the country.

In E-100, the entrepreneurs themselves nominate and can vote for participants who are making a difference with their companies.

In its second edition, the call opened in August 2022, and the names of the 100 winners were announced in January 2023; 55% of the finalists were women.

Me honra anunciar que he sido reconocido como uno de los Top 100 Emprendedores de México por la @ASEM_Socios en su convocatoria E-100. Me siento orgulloso de representar el espíritu emprendedor y la fortaleza de las empresas mexicanas.
Ve la lista aquí: https://t.co/3on2VUGZyM pic.twitter.com/3hmOWEZUIo

— Ana Karen 3.0 ♛ (@anaqueenmaker) February 1, 2023

“I am honored to announce that I have been recognized as one of the Top 100 Entrepreneurs in Mexico by ASEM in its E-100 call. It gives me great pride to represent the entrepreneurial spirit and fortitude of Mexican companies,” stated Ramírez, a graduate of the EGADE Full-Time MBA, on social media.

Through her enterprise, Epic Queen, Ramírez seeks to close the gender gap in the technology sector, empowering and inspiring girls and women to be curious, brave, and confident through STEM content and education.

In 2019, Ramírez was distinguished with the EXATEC EGADE Achievement Award.

ASEM is a non-profit association created in 2015 by a group of inspirational entrepreneurs and ecosystem promotors in the country, working with the conviction of making Mexico the best country for entrepreneurship and doing business.

CEMEX's CEO is distinguished for his career of positive impact on the organization globally and as an alumnus of EGADE Business School at Tecnológico de Monterrey.

By INSTITUTIONAL COMMUNICATION | EGADE BUSINESS SCHOOL

Fernando González Olivieri, CEO of CEMEX, was distinguished this 2023 within the select group of Influential Leaders of AACSB International. This organization brings together the most prestigious business schools in the world, connecting them with industry, government, and NGOs to promote positive transformation of society.

This recognition is awarded annually to outstanding alumni of the more than 950 AACSB-accredited member institutions around the world, and this year the global call sought to honor business leaders committed to the social impact of their organizations.

As an alumnus of the Master of Administration from EGADE Business School, González Olivieri received this distinction from AACSB for his outstanding career of positive impact leading CEMEX globally.

“Fernando is a global business leader committed to building a better future, who firmly believes in empowering people through continuous education and results-oriented climate action to create sustainable value for all. As an alumnus of our school, he fills us with pride and inspires us to continue realizing our purpose of rethinking the future of business so that it has an impact on the sustainable development of Latin America”, said Horacio Arredondo, dean of EGADE Business School.

We're pleased to announce the 2023 Class of Influential Leaders!

These alumni of AACSB-accredited business schools are defining what it means to be a societal impact leader committed to positive change.

🌟Congratulations!🌟#AACSBleads
View the class: 🔗https://t.co/V9MhY4urkI pic.twitter.com/M9TL9j5pHG

— AACSB (@AACSB) February 6, 2023

AACSB's Class of 2023 Influential Leaders is comprised of 15 female and ten male alumni from 25 business schools from Brazil, China, France, Ireland, Israel, Malaysia, Mexico, Poland, Switzerland, the United Kingdom, and the United States, who share their passion and dedication to lead and innovate within their industries and impact their communities.

“I feel very honored by this recognition that the prestigious AACSB association gives me. It is also true for Tecnológico de Monterrey and EGADE, where I had the opportunity to prepare, as well as for all CEMEX employees, who, with their talent and tireless effort, help to build a better future every day,” said González Olivieri.

A BUSINESS LEADER WITH A POSITIVE SOCIAL IMPACT

Fernando Gonzalez Olivieri is a global leader as the CEO of CEMEX, a building materials and services company with operations across Mexico, the U.S., Europe, the U.K., North Africa and the Middle East, Asia, Central, and South America, and the Caribbean. He also serves on the CEMEX Board, as well as on the boards of Grupo Cementos de Chihuahua, telecoms company AXTEL, and Universidad Tecmilenio in Mexico.

González Olivieri is responsible for leading more than 46,000 employees worldwide to create lasting value for the company's stakeholders, with annual sales of around $15 billion.

With a trajectory of over 30 years at CEMEX, Gonzalez Olivieri was appointed CEO in 2014, and he has headed some of the company’s major efforts to lead the global building materials industry in priority areas like Health and Safety.

Gonzalez Olivieri is especially dedicated to sustainability and effective climate action to address the pressing challenge that global warming and climate change pose to humanity and all life on Earth. As a company that aims to build a better future, CEMEX has publicly committed to some of the most ambitious decarbonization goals in its industry for the year 2030 and to achieve net zero by the year 2050—goals that the independent Science Based Targets initiative, or SBTi, a recognized nonprofit organization, has already validated.

As part of its Future in Action program to achieve its far-reaching decarbonization goals, CEMEX already offers a line of low-carbon building products named Vertua, and last January 2023, it launched an entirely new business, called Regenera, contributing to a circular economy by using non-recyclable waste and industrial byproducts as more sustainable fuels.

CEMEX has also made long-standing contributions to the Sustainable Development Goals. At a recent U.N. General Assembly CEO roundtable, held in September 2022, Gonzalez Olivieri said, “We recently agreed to strengthen our partnership with the U.N. on topics aligned with our areas of expertise, including sustainable finance, improving supply chains, strengthening gender diversity and inclusion, and a just transition to a carbon neutral economy.”

Gonzalez Olivieri has also led the digital transformation of the company, among other actions, with its CEMEX Go platform, through which customers can select products and building services, monitor their delivery in real-time, and make their invoicing and payments securely, providing a best-in-industry overall experience. At the same time, he has also promoted more significant innovation, both through in-house R&D efforts and through CEMEX Ventures. This division invests in promising startups that are driving the future of the building materials ecosystem, including areas like 3D printing using ready-mix concrete.

Finally, under Gonzalez Olivieri’s leadership at CEMEX has continued to provide a positive social impact for its neighboring communities and society around the world, with initiatives like Patrimonio Hoy, a microfinancing program that helps low-income families build their housing or make value-adding renovations. As of 2023, the program is celebrating 25 years of providing advancement opportunities to people in need worldwide. On an accumulated basis, throughout the years, CEMEX has positively impacted more than 25 million people, and it aims to reach 30 million by the year 2030.

EGADE Business School holds the AACSB, EQUIS, and AMBA accreditations, the “triple crown,” the highest recognition that a business school can obtain internationally and which only 1% of business schools in the world have.

More information about the trajectory and impact of González Olivieri, here.

The complete list of AACSB's 25 Influential Leaders 2023 can be found here.

EGADE Business School is the only school in Mexico to be selected this year within the PRME flagship program.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

EGADE Business School - Tecnológico de Monterrey has been selected once more to participate in the global program PRME Champions, which brings together 47 leading business schools from across the world in its 2023 cycle.

PRME Champions is one of the flagship programs of the Principles for Responsible Management Education (PRME), an initiative of the UN Global Compact.

EGADE Business School is the only school in Mexico and one of just three in Latin America to have been selected this year within the PRME Champions program, owing to its leadership on responsible management education.

“EGADE became a PRME Champion (for the first time) in 2016. Since then, we have renewed our participation and applied and participated in diverse projects every cycle. In the last, we participated in a research project with La Trobe University from Australia, Universidad Externado de Colombia, and ISAE from Brazil, titled “Emociones, empleo y COVID” (Emotions, employment, and COVID), which we are about to launch,” commented Christiane Molina, director of research at Tec de Monterrey’s Center for Conscious Enterprise, research professor at EGADE Business School, and member of the PRME Global Chapter Council.

🏆Introducing the 2023 PRME Champions!🏆
PRME Champions are dedicated business and management schools from across PRME's 🌍 community who work together to address shared barriers for our community, & deliver value for business & society
Meet the schools👉https://t.co/vErJsHwbaD pic.twitter.com/WpJiOrytxZ

— PRME Secretariat (@PRMESecretariat) January 11, 2023

The PRME Champions are a select group of business schools committed to working collaboratively to develop and promote activities that address the barriers shared by the almost 800 PRME signatory institutions, delivering value for businesses and society in general.

The focus of the PRME Champions for 2023 will be to work on collaboration to inspire the global community of business schools to incorporate the Sustainable Development Goals (SDGs) into three areas: curricula, research, and partnerships.

Founded in 2007, PRME has become the leading UN-backed platform seeking to raise the profile of sustainability in business schools worldwide and draw attention to the 2030 Agenda and the SDGs.

For further information on PRME Champions 2023, visit: https://www.unprme.org/news

EGADE students experience first-hand the business application of Microsoft’s Power BI tool.

By INSTITUTIONAL COMMUNICATION | EGADE BUSINESS SCHOOL

Students of the MBA program at EGADE Business School - Tecnológico de Monterrey had the opportunity to visit the Microsoft Technology Center (MTC) and attend a Business Intelligence master class in Mexico City.

The center is located in the facilities of Microsoft México’s head office in the Santa Fe zone. 

The EGADE MBA students became acquainted first-hand with the business applications of Microsoft’s Power BI tool.

Their tour included demonstration stations that displayed technological solutions for real-life problems, such as traffic optimization in metropolises, retail applications, and improvements to crop irrigation systems.

During the visit, Rafael Sánchez Loza, president and general director of Microsoft México, talked with the EGADE MBA students.

The Business Intelligence master class is part of the same course Professor Juan Carlos Bustamante taught.

With this activity, Tecnológico de Monterrey and Microsoft celebrate their alliance formed last December to drive the use of Artificial Intelligence (AI) in Mexico.

Aiko Fujimura and Marco Antonio Pérez have been recognized for their differentiating, influential role within the field of marketing in Mexico.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Two alumni of EGADE Business School at Tecnológico de Monterrey were named in the 2023 edition of Marketing Best of the Best by the magazine Merca2.0.

They both form part of a group of 49 brands, agencies, and leaders renowned for their differentiating, influential role in 17 categories related to the marketing industry in Mexico.

Conoce la edición de Enero 2023:
Marketing Best of the Best 2023
Merca2.0 reconoce siempre a las marcas que han hecho un buen trabajo para la evolución de la sociedad y la creatividad.

Adquiérela aquí: https://t.co/bHB5cuLzF5 #marketing #bestofhebest #marketingdigital #merca20 pic.twitter.com/ft6TzyiZIK

— Merca2.0 (@Merca20) January 1, 2023

The EGADE alumni honorees are:

• Aiko Fujimura (MBA’14), Head of Sales, Marketing, Operations & Growth at SPIN by OXXO, recognized in the category “Launch of the Year.”

“We are convinced that our product will continue to grow and evolve. Accessibility and a combination of the physical and the digital make the current value proposal of Spin by OXXO unique,” commented the graduate of the EGADE MBA in Monterrey.

• Marco Antonio Pérez (MBA’11), Marketing Director at Office Depot, recognized in the “Retail” category.

“Even though executing the store experience through fun and educational content together with our commercial partners appeared to be a complex proposal, we were able to fulfill it successfully,” commented the graduate of the EGADE MBA in Santa Fe.

The 2023 edition of Marketing Best of the Best was published in the January issue of Merca2.0.

Accolade recognizes Alicia Fernanda Galindo Manrique and her enterprise ABACO Consultoría Financiera for her work and impact on society.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Alicia Fernanda Galindo Manrique, professor and graduate of EGADE Business School - Tecnológico de Monterrey, was announced as a 2023 Tec Prize for Women winner in the Entrepreneurship category.

The accolade recognizes her work at ABACO Consultoría Financiera, an enterprise she founded to drive financial education for kids through courses and workshops for children, teens, and parents.

“I am extremely grateful for this recognition by the Tec Prize for Women in entrepreneurship. A huge thank you to everyone for continuing to believe in my project that champions financial education for children and teens,” the winner posted on Instagram. 

 

 

 

 

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A post shared by ABACO- Educación Financiera (@abacofinanzas)

Galindo Manrique is director of the B.A. in Finance & Accounting (LCPF) program at Tec Campus Monterrey; adjunct professor at EGADE Business School; and member of the GAT Financial Innovation within the Research Groups of Tec’s School of Business.

She is also a host of Territorio Negocios, the podcast of Tec Sounds, EGADE Business School, and Tec's Undergraduate Business School, and a regular collaborator in EGADE Ideas.

She earned a Ph.D. in Accounting & Finance with a focus on sustainability at UANL, offered jointly with Universidad de Extremadura; a Master’s in Finance and MBA from EGADE Business School; and a B.A. in Finance and Accounting at Tec.

— Premio Mujer Tec (@PremioMujerTec) January 18, 2023

The Tec Prize for Women seeks to recognize and highlight the career path, contributions, and talent of alumnae and female students, professors, collaborators, and directors from Tecnológico de Monterrey’s institutions.

“Year after year, this recognition is an example that inspires other organizations to create similar initiatives that will close the gender gap and highlight the transformational power of women in society,” stated Inés Sáenz, Inclusion, Social Impact, and Sustainability VP at Tec.

The winners of the 2023 edition will receive the “Muliere Amet” trophy during the award ceremony to be held on March 6 at Tec Campus Monterrey, within the framework of International Women’s Day.

View the full list of winners on the Tec Prize for Women website.

This edition aims to bring together academics, researchers, and doctoral students to explore the phenomenon of deglobalization and its impact on business.

By JOSÉ ANGEL DE LA PAZ | EGADE BUSINESS SCHOOL

EGADE Business School at Tecnológico de Monterrey will host this year the Annual Conference of the Business Association of Latin American Studies (BALAS).

The BALAS 2023 Conference will take place from June 20 to 23 at Tec's Mexico City Campus, with the main theme "Facing Deglobalization: Views from and for Latin America."

This edition aims to bring together academics, researchers, and doctoral students to explore the phenomenon of deglobalization and its impact on business, as well as discuss solutions focused on Latin America.

The call for papers is currently open; January 23 is the deadline to submit papers and/or Ph.D. proposals.

Ricardo Buitrago, professor at EGADE Business School and chair of the BALAS 2023 Conference, commented that the event would offer a unique blend of academic, social, and cultural experiences.

Keynote speakers include Michael Hitt, University Distinguished Professor Emeritus and Professor Emeritus of Management at the Mays Business School at Texas A&M University, and Alvaro Cuervo-Cazurra, of International Business and Strategy at the D'Amore-McKim School of Business at Northeastern University, and Co-Editor of Global Strategy Journal.

For more information about the call for papers, thematic tracks of the conference, and the doctoral colloquium, visit https://balas.org/AC2023.