Marketing | EGADE

Marketing

Exploring Agile Marketing Strategies

Exploring Agile Marketing Strategies

Research

Exploring Agile Marketing Strategies

| Jul 20, 2022

Marcas de famosos, claves para entender su éxito global

Marcas de famosos, claves para entender su éxito global

Research

Celebrity-Branded Products, Key Factors to Extending Their Global Success

Edgar Antonio Centeno

| Mar 16, 2022

Moving Forward to Face Workforce Challenges and Opportunities in the COVID-19 Era

Moving Forward to Face Workforce Challenges and Opportunities in the COVID-19 Era

Research

Moving Forward to Face Workforce Challenges and Opportunities in the COVID-19 Era

Nancy B. Ortiz Alvarado

Eva María Guerra Leal

| Oct 12, 2021

La moda como motor de conciencia social durante la pandemia

La moda como motor de conciencia social durante la pandemia

Research

Fashion as Driver of Social Consciousness during the Pandemic

| Jul 7, 2021

Customer-centric Propositions for Online Retailers

Customer-centric Propositions for Online Retailers

Research

Customer-centric Propositions for Online Retailers

| Jun 14, 2021

¿Por qué deberías preocuparte más por tus colaboradores que por tus clientes?

¿Por qué deberías preocuparte más por tus colaboradores que por tus clientes?

Research

Why Should You Care More About Your Employees than Your Customers?

Eva María Guerra Leal

Nancy B. Ortiz Alvarado

Raúl J. Ruiz Cabrera

| May 11, 2021

Femvertising para llegarle a las consumidoras y cerrar la brecha de equidad de género en América Latina

Femvertising para llegarle a las consumidoras y cerrar la brecha de equidad de género en América Latina

Research

Femvertising to Reach Women Consumers and Close the Gender Equality Gap in Latin America

Claudia Gómez Borquez

Humberto Fuentes

| Apr 28, 2021

Opinion

Same Person, Different Customer

| Jan 28, 2021

EGADE Ideas
in your inbox