Raquel Castaño

Professor Castaño has had an outstanding academic career as professor and researcher in the areas of marketing and consumer behavior. Her research line focuses in the adoption of new products and brands, the cultural meaning of consumption and decisions affecting consumer wellbeing. Her research works have been published in the Journal of Marketing Research, Journal of Consumer Psychology, Marketing Letters, and Journal of Consumer Marketing, among others. In addition to her role as Dean of the College in EGADE Business School, Miss Castaño has been Principal of the venue Monterrey of EGADE Business School, as well as Academic Director and Director of the Master’s in Marketing in such institution. In the corporate field, she has occupied several managerial positions in GAMESA Corporation.