Authors

Dr. Saucedo has been a researcher at the Federal Reserve Bank of Dallas (2009-2011) and has worked as Alternate Director in the Automotive Industry in the Sub Secretariat of Industry and Commerce (2001-2004) in the Secretariat of Economy of the Federal Government. He has also been a financial analyst in General Motors Acceptance Corporation (GMAC). Currently, he is a member of the SNI, (Sistema Nacional de Investigadores), Conacyt  as well as the American Economic Hispanic Association, and the Western Social Science Association. In addition to his teaching activities at EGADE Business School, he has served as professor in the University of Texas Rio Grande Valley (2012-2016), in New Mexico State University (2009-2011), as well as at the University of Houston and University of Cincinnati.

Research in management and executive education. Interests in strategy, international business, country-level analysis, strategic operations, geopolitics, and emerging markets. Experience in management research and executive education in the following institutions: EGADE Business Schools (Mexico), Trinity Business Schools (Ireland), Cornell University Business School (USA), Stellenbosch University (South Africa), Fundacao Dom Cabral (Brazil), Management Center Institute (Austria), WU Executive Academy (Austria), and BBS Business School (Angola). Executive experience in strategy, innovation, and marketing in complex organizations such as General Electric (US), Endesa (Spain), Banco Itau-Unibanco (Brazil), and Coca-Cola (US). B.S. in engineering (Military Institute of Engineering, Brazil), M.Sc. in industrial engineering (Federal University of Rio de Janeiro, Brazil), MBA (Harvard Business School).

Dr. Moya Dávila is an expert in entrepreneurship, innovation, venture capital, finance, investment project valuation, obtaining bank and risk financing, and start-up valuation. He has 25 years’ experience in academia and consulting, the development and implementation of financial strategies for funding high impact and rapid growth start-ups, and building strategic alliances with community and various organizations at a global level. He has also worked with companies as an advisor, as well as in the incorporation of its corporate governance bodies and capital budget policies. As an entrepreneur, he has created three development centers: a business center featuring an incubator, an accelerator, an investor’s club and company landing; a logistics center offering research services to the ports of Tampico and Altamira; and a plastics center which offers the petrochemical industry, plastic resins research. He also founded the company Productos FB, dedicated to the production and marketing of organic coffee.

Miguel A. Montoya is a professor and researcher at the Tecnológico de Monterrey, campus Guadalajara since 1996. His PhD is in Applied Economics from the Autonomous University of Barcelona and he is a member of the National System of Researchers of CONACYT in Mexico. He has published and presented research papers on business at the base of the pyramid, multinational companies and regulatory issues in books, magazines and refereed academic congresses from different countries.

Adriana del Carmen Sánchez Guzmán is an Associate Professor at the León Campus, in the marketing area. She is a Doctor in Economic-Administrative Sciences from the University of Alcalá, Spain, has a Master's Degree in Administration and a career in Business Administration from the Tecnológico de Monterrey, and is a Business Ontological Coach. She is co-author of the books "Fundamentals of Marketing", Editorial Patria, México, 2014 and "Marketing, concepts and strategies", Editorial Pyramid, Spain, 2003, and has participated in different collective and individual books on different business areas. Actively participates in university extension and educational innovation projects.

Alberto Lopez earned his Doctorate degree in Marketing from EGADE Business School. He graduated with the honorable mention of excellence from the Bachelor of Marketing degree and coursed a pre-MBA at Yale School of Management. He also completed a graduate program in business data analytics from the University of Texas. He is a member of the Sistema Nacional de Investigadores CONACYT (SNI – level C). He is currently a professor in the Marketing and Analysis department at Tecnológico de Monterrey where he teaches the courses on Statistical Methods for Decision Making, Pricing Strategies, and Quantitative Marketing Research for the undergraduate and masters level. He has experience in consulting marketing research projects for organizations such as Femsa Comercio, Telcel, Lamosa, Arca Continental, Association of Ferreteros de Guanajuato and the Secretary of Sustainable Development of Nuevo León. In addition, he has worked in important companies, such as Colgate-Palmolive, Owens Corning, and Softtek. His research projects have been presented in national and international congresses, earning the award for the best research project in the Annual Congress of the Academy of Administrative Sciences (ACACIA) in 2017. He is a member of the Association for Consumer Research and the American Marketing Association. He has published scientific articles in the Journal of Consumer Marketing, Ciencias Administrativas Teoría y Praxis, Advances in Consumer Research, the Journal of Experimental Psychology, and Marketing Intelligence and Planning.

El doctor Benito Alberto Rodríguez Rodríguez es profesor titular de Operaciones y Comercialización en EGADE Business School Monterrey desde enero de 1999. Ha tenido una carrera académica como profesor, investigador y consultor tanto en el Tecnológico de Monterrey como en instituciones extranjeras como De Paul University e Illinois Institute of Technology, ambas en Chicago, IL.