Adriana del Carmen Sánchez Guzmán

Adriana del Carmen Sánchez Guzmán is an Associate Professor at the León Campus, in the marketing area. She is a Doctor in Economic-Administrative Sciences from the University of Alcalá, Spain, has a Master's Degree in Administration and a career in Business Administration from the Tecnológico de Monterrey, and is a Business Ontological Coach. She is co-author of the books "Fundamentals of Marketing", Editorial Patria, México, 2014 and "Marketing, concepts and strategies", Editorial Pyramid, Spain, 2003, and has participated in different collective and individual books on different business areas. Actively participates in university extension and educational innovation projects.