Alberto López Hernández

Alberto López earned a Doctorate in Administrative Sciences with a specialty in Marketing from the EGADE Business School. Additionally, he completed a postdoctoral program in Business Data Analytics at the University of Texas. He is a member of the National System of Conahcyt Researchers, level 1. He currently works as a professor in the Department of Marketing and Analysis at Tecnológico de Monterrey. He has been an international visiting professor at universities in Spain, Germany and the United States. He has published scientific articles in the Journal of Consumer Behavior, Journal of Marketing Analytics, Journal of Research in Interactive Marketing, Journal of Experimental Psychology, among others.