Martin Reimann

Distinguished Visiting Professor in Consumer Behavior at EGADE Business School and Tec's Undergraduate Business School

Professor Martin Reimann is an Associate Professor of Marketing at the Eller College of Management at the University of Arizona, with appointments as an Associate Professor in the Department of Psychology, the College of Veterinary Medicine, and the Cognitive Science Graduate Interdisciplinary Program at the University of Arizona as well. He is the Founder and Director of the Arizona Think Tank for Behavioral Decision Making, where he developed the research mission and collaboratively created the strategic agenda that focuses on interdisciplinary research areas such as Behavioral Economics, Data Science, Consumer Judgment and Decision Making, and Decision Neuroscience. In addition, Professor Reimann is the Founder and Director of the Association for NeuroPsychoEconomics, where he developed an annual scholarly conference and a workshop on consumer neuroscience in partnership with the Association for Consumer Research. He founded and edited an academic journal within the Association for NeuroPsychoEconomics called the Journal of Neuroscience, Psychology, and Economics.