Diana Kolbe

Diana Kolbe is a research professor in the Department of Marketing and Business Intelligence at EGADE Business School, Tecnológico de Monterrey. She has a PhD in Marketing from the University of Valencia, Spain. She is part of the National System of Researchers (SNI in Mexico) and of the research group "Consumer Behavior and Conscious Marketing". She counts with academic publications in indexed journals such as the Journal of Business & Industrial Marketing, the Journal of International Consumer Marketing, and the Agricultural and Resource Economics Journal, among others. Diana has professional experience in the field of Marketing and Sales in the agri-food sector in Germany and Spain and in Business Development in the natural gas sector in the United States and Mexico.