Strategic decision making today requires a more efficient and analytical use of information. Not only in its creation and compilation but also in its processing and interpretation. For this reason, the creation of this area and research group seeks to be a door of analysis for the purpose and grow by developing and detecting skills and needs that can be supported by this group.

This group focuses on analyzing using analytical tools: visualization, regression analysis, operations, problems of companies and processes, economic phenomena, consumer behavior, among others that can be supported using this type of tools to generate solutions and proposals more in line with the reality of the problem.

Within the GIEE of Business Analytics, it has been sought to combine from the business point of view the development of models, scientific proposals, among others that meet decision-making needs through the development and publication of scientific articles in journals, articles outreach, as well as participation in national and international congresses and conferences.

The lines of investigation are multidisciplinary, and the communication vessel is the usage of business analytical tools: Operations and supply chain, Control systems, and Consumer behavior.

Researchers

Name	Campus	Rank in National Researchers System
Eric Porras Musalem	EGADE Santa Fe
Jesús Cuauhtémoc Téllez Gaytán	San Luis Potosí
Raúl Francisco Montalvo Corzo	EGADE Guadalajara
Ricardo Pérez Navarro	Guadalajara
Sonia Monárrez Martínez	EGADE Monterrey
Xiomara Vázquez Guillén	Guadalajara