The Director of Strategic Alliances and Content at América Móvil shared anecdotes and details of his book with graduate students and Executive Education participants.
By INSTITUTIONAL COMMUNICATION | EGADE BUSINESS SCHOOL
“The things that are truly valuable are priceless,” the entrepreneur Arturo Elías Ayub stated, during the virtual talk in which he presented his book El negociador: Consejos para triunfar en la vida y en los negocios.
Invited by EGADE Business School, the Director of Strategic Alliances and Content at América Móvil shared anecdotes and details of his book with graduate students and Executive Education participants.
The conversation was led by Osmar Zavaleta, Interim Dean of EGADE Business School, while Lucila Bracho, Director of Strategic Alliances and Customer Experience in Executive Education, moderated the audience Q&A session.
In El negociador, Ayub shares everything he has learned in business and in life, from his beginnings in his father’s store on Correo Mayor Street in the Historical Center of Mexico City, his transition to soccer as president of the Pumas football club, to ultimately become one of the most renowned businessmen and negotiators in Mexico through his work in Grupo Carso, one of the most important business groups in the world.
When going over some of the passages from the book, Zavaleta asked the author what attributes successful entrepreneurs have in common, according to his observations.
“The trait all the successful entrepreneurs I know have in common is, without doubt, hard work. That’s an attribute impossible to replace. If you want to be a successful entrepreneur but are not willing to travel a difficult road, you’d better find something else to do,” said the also CEO of Uno TV and General Director of the Telmex-Telcel Foundation.
The Shark Tank México cast member warned entrepreneurs that not only do they need to think creatively or innovatively, but also to put their projects into effect.
“Since the beginning of time, the most creative people get the best results. They are the ones who think outside the box and, very importantly, implement their ideas, because creativity turned into a reality is the one that works. There’s no point being creative and leaving it as a fantasy,” Ayub affirmed.
The entrepreneur urged the audience to take advantage of the digital tools that in this day and age are both plentiful and affordable and to let their creativity run free, thereby generating greater value for their organizations and clients.