By José Ángel de la Paz

As a result of creating innovative gadgets to improve and save lives, an EGADE MBA graduate's venture stood out in “Las 30 Promesas de los Negocios 2020” (30 Most Promising Businesses of 2020), published by Forbes Mexico in its February edition.

This list acknowledges the efforts of a new generation of entrepreneurs who represent the future of business by building innovative, technological, profitable and sustainable companies, even in the face of uncertainty in our current environment.

Yoku Sashida Mendez, who studied his postgraduate degree at EGADE Business School in Guadalajara, is mentioned in this list as Co-Founder and CEO of Soluciones Kenko.

“Gaining this acknowledgement by Forbes Mexico furthers our commitment to continue working towards our vision of being recognized as a truly disruptive company in the health sector,” said the EXATEC EGADE graduate.

His company has developed, among other products, a glove called ECGlove which is placed on the upper chest and measures the heart's condition, providing readings comparable to those that could be obtained with an electrocardiogram but delivering results in an instant.

According to Sashida Mendez, the device increases the probability of a proper assessment from 2% to 45% in a routine checkup.

Conoce a Yoku Sashida, el @EXATEC EGADE dentro de las 30 promesas de @Forbes_Mexico #2020:https://t.co/4L3KDAOTty

— EGADEBusinessSchool (@egade) February 19, 2020

In 2017, Sashida Mendez founded Soluciones Kenko along with Daniel Aragon Han, who works as CTO of the company. Prior to that, they both studied Biomedical Engineering at the Tecnológico de Monterrey.

"We first started our company the very same year I started my MBA. At the beginning it was a challenge to balance my studies with entrepreneurship, but in the end it helped me get through various areas of the business.”

"For example, when we started the recruitment process, I was able to implement what I had learned in the Senior Management Skills course. Then, when it came to sales, I did the same thing and applied what I learned in the Marketing Strategies course," he said.

To encourage young entrepreneurs who want to launch their own projects, Sashida Mendez recalled a phrase by Alexander the Great: "Nothing is impossible for those who try".

However, he noted that it is not enough for them to have a good idea; they need proper business training or knowledge to be successful.

This year’s selection of the “30 Most Promising Businesses" was based on an open call published in October 2019 which remained open until the first of December of the same year.

Along with the editorial team at Forbes Mexico, mentors Camila Navarro and Alejandro Diez, founders of ASEM, Raimundo Burguera, co-founder and CEO of Rubik Ventures, and Elias Shuchleib, founder of the DEV.F School of Programming and Hacking, were responsible for choosing the 30 companies on the list.

With information from Forbes México.