By José Ángel de la Paz

EGADE Business School at Tecnológico de Monterrey launched a new look for its graduate portfolio under the slogan “Challenge the present, Shape the future”.

Each of the School's MBA, master's, specialty and doctoral programs has a new visual identity created by illustrator Martin Elfman, with the aim of reflecting the school's vision of placing human beings at the center of business, industry and market transformation.

The new slogan “Challenge the present, Shape the future”, which replaces that of “ Minds Igniting Change”, accentuates EGADE Business School students' and graduates' ability of being protagonists and anticipating change in order to make a significant contribution towards solving society's main social and economic challenges.

“Our global environment has become unpredictable and that forces leaders to evolve their role and design the future, design the 'Big Reset' that our societies call for and need. We are in the midst of the greatest transformation process that humanity has experienced over the last centuries. We cannot simply stand by and watch our world change while it is being shaped by strategic, geopolitical, technological, environmental or epidemiological issues. We must shape the future we want to live in. This is what 'Challenge the present, Shape the future' means, it's about responsible and transformative leadership,” said Ignacio de la Vega, dean of EGADE Business School and the Undergraduate Business School at Tecnológico de Monterrey.

Among the graduate business programs, the school offers the EGADE MBA, the Online EGADE MBA, the Full-Time MBA in Innovation & Entrepreneurship, the EGADE - UNC Charlotte MBA in Global Business & Strategy, the EGADE - CENTRUM MBA, the EGADE - W. P. Carey Executive MBA and the Global OneMBA.

The rest of its graduate portfolio includes the Master in Business Management, the Master in Finance, the Graduate Degree in Energy Management, the Ph.D. in Business Administration and the Ph.D. in Financial Science.

In addition to the graduate portfolio, lifelong learning programs such as the Board of Directors y Advanced Management Program, from Executive Education, and Alternative Learning, got a new identity as well.

Martin Elfman is an internationally recognized illustrator who has worked for newspapers such as the Wall Street Journal, the Washington Post, the Boston Globe, El Pais and the Chronicle of Higher Education, as well as for magazines such as The Economist, Advertising Age, The New Republic, Forbes and Letras Libres.