Osmar Zavaleta Appointed Interim Dean of EGADE Business School

Submitted by jose.paz on Mon, 01/25/2021 - 11:57

The current Associate Dean of Research will be taking on additional duties in his role as Interim Dean of EGADE Business School.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Osmar Zavaleta Vázquez has been appointed Interim Dean of EGADE Business School at Tecnológico de Monterrey, and will take up this position on February 1, while continuing to serve as Associate Dean of Research of the Undergraduate Business School and EGADE.

Zavaleta Vázquez succeeds Ignacio de la Vega, who, after having served as dean of the School of Business and EGADE Business School since August 2017, was called to lead Tec’s new Office of the Executive Vice-Rector of Academic Affairs, Faculty and Internationalization.

This also resulted in the appointment of María Elena Vázquez Lira as Interim Dean of the Undergraduate Business School, while continuing to serve as Dean of the School of Business in the Western Region.

These changes in the Undergraduate Business School and EGADE were announced by Juan Pablo Murra Lascurain, Rector of Undergraduate and Graduate Programs at Tec.

Zavaleta Vázquez has held diverse leadership roles throughout his 27-year career at Tecnológico de Monterrey.

At Campus Monterrey, he was program director, area director, associate division director and division director, at the undergraduate level, and, at EGADE Business School, program director, department director and site director.

He is currently Associate Dean of Research of the Undergraduate Business School and EGADE.

He has participated as visiting professor at diverse universities in Latin America, such as Universidad Americana, in Managua (Nicaragua), Pontificia Universidad Católica del Perú, and Escuela Militar de Ingeniería, in La Paz (Bolivia).

He served as National Director of Graduate Programs of the Mexican National Association of Accounting and Administration Faculties and Schools (ANFECA), and board member of the A. B. Freeman School of Business of Tulane University (USA).

He specializes in the fields of Mathematics for Finance, Statistics for Finance, Finance for Energy, Valuation of Derivative Instruments and Investment Management.

He has published academic research articles on a variety of finance-related topics in highly prestigious national and international journals, and regularly writes informative articles. Moreover, he comments on topical issues for the media and has participated as a speaker at diverse academic and research conferences.

Zavaleta Vázquez earned a B.Sc. in Engineering Physics, Master in Industrial Engineering and Master in Applied Statistics from Tecnológico de Monterrey, and a Master in Finance and Ph.D. in Finance from Tulane University.

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Ignacio de la Vega: thank you for these years of growth, learning and success

Submitted by jose.paz on Fri, 01/22/2021 - 09:10

After three and a half years of serving as Dean of the Business School and EGADE Business School, Ignacio de la Vega will assume the new role of Associate Provost for Academic Affairs, Faculty and Internationalization of Tec de Monterrey.

By INSTITUTIONAL COMMUNICATION | EGADE BUSINESS SCHOOL

Ignacio de la Vega, who since August 2017 has served as Dean of the Undergraduate Business School and EGADE Business School, will assume the new role of Associate Provost​​​​​​​ for Academic Affairs, Faculty and Internationalization at Tecnológico de Monterrey.

Derived from this movement announced by Juan Pablo Murra Lascurain, rector of Professional and Postgraduate Studies at Tec, the following changes were announced at the Undergraduate Business School and EGADE Business School:

  • María Elena Vázquez Lira assumes the role of Interim Dean of the Undergraduate Business School and continues as Dean of the Business School in the Western Region.
     
  • Osmar Zavaleta Vázquez assumes the role of Interim Dean of EGADE Business School and continues as Associate Dean of Research of the School of Business and EGADE.

All changes will be effective as of February 1.

Following the announcement, De la Vega issued a message of appreciation addressed to the professors and collaborators with whom he has had the honor of collaborating and serving as dean for the last three and a half years.

This is the entire message:

Thank you for these years of growth, learning and success. We continue together.

January 22, 2021.- Dear and esteemed members of the EGADE Community, as many of you will be aware, from 1st February, I will take up the role of Associate Provost for Academic Affairs, Faculty, and Internationalization at our institution. This is an exciting new leadership challenge and a testament of recognition to each of you and your teams for the achievements of the recent years at EGADE. I look forward with enthusiasm to serving our wider university community and our accelerating institutional transformation.

As I conclude my term as dean at EGADE and our Undergraduate School of Business, I am filled with immense gratitude for what has truly been one of the most fulfilling chapters of my professional life. Over the last three and a half years, I have been humbled to serve the EGADE family - our talented and dedicated students, faculty, alumni, collaborators, advisory board members, business and academic partners - whose energy and commitment have propelled forward our shared EGADE aspirations and priorities, above all in the highly challenging past year, where the agility and resourcefulness of our community shone through and continues to shine.

Working together with a shared purpose, we have transformed our EGADE culture with a daring vision and collaboration based on trust, transparency, empathy and empowerment. This has enabled us to quickly recast our learning model and pedagogy, build a new and innovative academic portfolio, reshape our executive and lifelong learning programs, attract outstanding students from Mexico and internationally, grow the engagement of our alumni, and enhance our already solid faculty, who have also developed groundbreaking research and insights that enable industry and leadership better navigate the turbulence and uncertainty at the dawn of this new decade. We have celebrated the many achievements of our students, alumni, faculty, and the wider community, expanded our international reach, further enhancing our reputation and impact in global rankings and accreditations.

Above all, we have been committed to our vision to prepare leaders and organizations that generate shared value and prosperity and transform society. We remain dedicated to developing conscious leaders who are committed to building and sustaining a better future, to creating more opportunities for those who see none, fostering unity instead of discord, resetting the model for trusted capitalism, and above all improving the quality of life for people in Mexico and across the world.

I will forever be indebted to everyone in the EGADE family who has supported me, personally and professionally, throughout my time as dean. It has been the privilege of a lifetime to work with you all and to learn from you. The inspiration that I draw from your admirable dedication and passion for your vocation renews my faith in the transformative power of education, and will continue to motivate me as I assume my new responsibilities.

We have traced a path together and I am certain that many new achievements lie on the road ahead. I know you will show enormous support and encouragement to our new Interim Dean of EGADE, Osmar Zavaleta Vázquez, whom I sincerely thank for accepting this opportunity and wish tremendous success.

I look forward to continuing our work together during the transition and beyond, and remain committed to ensuring that the tremendous momentum at EGADE continues as we embark on an exciting new phase of transformation at Tecnológico de Monterrey.

Warmly yours,

Ignacio de la Vega

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First-Generation EGADE - W. P. Carey Executive MBA Begins Classes

Submitted by jose.paz on Mon, 01/18/2021 - 11:15
Executive MBA

The Class of 2022 of the international dual degree program is comprised of high-performing executives from Mexico, Colombia, India and the United States.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Classes for the new EGADE - W. P. Carey Executive MBA began with 24 senior leaders who form part of the program’s first generation.

“I have great confidence in you, this group of highly resilient leaders, in what will be an impressive class,” stated Ignacio de la Vega, Dean of EGADE Business School, during yesterday’s welcome session.

The EGADE - W. P. Carey Executive MBA Class of 2022 is comprised of high-performance executives from Mexico, Colombia, India and the United States, with an average age of 39 and 14 years of professional experience.

The students in the group play diverse leadership roles in regional and global companies, and startups they have founded, in the areas of Finance, Life Sciences, Technology, Consulting, Media, FMCG, Industry and Services.

EGADE - W. P. Carey Executive MBA brings together the best of these two globally accredited and renowned business schools in an international dual-degree program, designed and taught jointly by EGADE Business School - Tecnológico de Monterrey and W. P. Carey School of Business - Arizona State University (ASU).

“I am certain that the partnership between EGADE and W. P. Carey in this EMBA will foster a better understanding between our two neighboring countries at a critical moment in time and contribute, through your resilient, entrepreneurial leadership, to the competitiveness of North America as a region, the success of USMCA, and the transformation of our societies,” said De la Vega.

Amy Ostrom, Interim Dean of W. P. Carey School of Business, emphasized that the EGADE - W. P. Carey Executive MBA students are joining a distinguished network of global leaders made up of 120,000 students and alumni from both schools, who hold executive positions in multiple sectors and industries across 160 countries.

Igor Rivera, Director of the EGADE - W. P. Carey Executive MBA at EGADE Business School, and Tom Bates, Associate Professor and EMBA Faculty Director at W. P. Carey School of Business, attended the session.

The 15-month executive program, designed to be delivered in Mexico City, was launched in a virtual format, with the possibility of migrating to a hybrid structure as the COVID-19 pandemic circumstances change.

Through a world-class curriculum, the EGADE - W. P. Carey Executive MBA presents the ideal platform for senior leaders who aim to propel their careers towards C-Suite leadership, immersing them in a truly global scenario without studying abroad.

Learn more about the program here.

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Launch of New Certification in Digital Marketing and Customer Engagement

Submitted by jose.paz on Thu, 01/14/2021 - 12:24

The program consists of two training courses imparted by experts and integrated into EGADE’s innovative Alternative Learning offer.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Tecnológico de Monterrey and the edX platform have launched a new Professional Certification in Digital Marketing and Customer Engagement, which adds to the EGADE Business School’s Alternative Learning Portfolio of online courses.

The program drives participants' careers by providing them with innovation tools and techniques to take their digital marketing skills to the next level and a valuable understanding of how companies can reinvent their marketing strategies and processes in order to become more competitive in the dynamic new digital world.

The certification consists of two training courses imparted by experts:

• Digital commerce: reinventing business models.

• Digital marketing and data-driven analysis.

The two courses cover multiple approaches to achieve the same goal: increase customer engagement in an evolving digital marketplace and create the most valuable digital business model and communication strategy for a business.

Each course requires an investment of five to eight hours per week for four weeks, so acquiring the certification should take two months, depending on the pace of each participant.

The courses are taught in English and Spanish by Fernando Sierra and Brenda Aranda, professors at EGADE Business School and experts from the business sector.

Sierra currently serves as Global Marketing Project Manager for Sumitomo Heavy Industries, and Aranda is the Coordinator of Advertising in Search Engines and Digital Media for The Home Depot México.

“The tools and knowledge acquired with this certification enable participants to develop effective digital marketing strategies to maximize the results of their organizations and companies, thereby generating greater customer satisfaction by making timely decisions in a constantly changing world where commitment to the customer is reflected in win-win loyalty for both parties,” said Sierra.

Other certifications available in EGADE Business School's Alternative Learning Portfolio include Digital Transformation as a Business and Innovation Strategy and Essential Quantitative Skills in Finance, Business and Data Science.

EGADE Alternative Learning is an innovative initiative from EGADE Business School that offers various alternative learning experiences adapted to the current digital environment, through online courses, bootcamps, video capsules and consultation forums such as Ask the EGADE Experts.

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For a Better World! Recognition for the Work and Impact of Three EGADE Alumni

Submitted by jose.paz on Tue, 01/12/2021 - 18:21
Andrew Almazán, Ana Karen Ramírez y Alejandra Rivero

EGADE alumni have been recognized by Harvard University, MIT Technology Review Spanish, and the United Nations Global Compact.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Andrew Almazán, Ana Karen Ramírez and Alejandra Rivero, graduates from different programs and classes at EGADE Business School - Tecnológico de Monterrey, work from their respective fields with a forward-looking vision and a common objective: to transform our reality for a better.

And, owing to the impact of their contributions, the three EGADE alumni ended 2020 with awards from the prestigious institutions of Harvard University, Massachusetts Institute of Technology (MIT) and United Nations (UN).

ANDREW ALMAZÁN (MBA'19)
Winner, Derek Bok Public Service Prize 2020
Harvard University

The EGADE MBA graduate was one of the three winners of the 2020 Derek Bok Public Service Prize.

This prize is awarded exclusively to graduating students of Harvard Extension School, where Almazán completed a master’s degree in Psychology, in order to recognize those who have excelled in their civic achievements and community service initiatives.

Andrew has worked for the past 10 years to improve education access, quality, and inclusiveness of special needs students, involving both the Mexican government and international non-governmental organizations.

At one point he was called “Mexico’s boy genius” by Discovery Channel; today, he is 26 years old and serves as Director of Research at a center for gifted children, Centro de Atención al Talento (CEDAT), in Mexico.

Learn more about his life, multiple studies and career here.

ANA KAREN RAMÍREZ (FTMBA'18)
Winners list, Innovators Under 35 Latin America 2020
MIT Technology Review in Spanish

The Full-Time MBA in Innovation & Entrepreneurship graduate was included in the list of the Innovators Under 35 Latin America 2020 published by the magazine MIT Technology Review Spanish Edition.

The founder and CEO of Epic Queen was distinguished in the “Visionaries” category for empowering girls and women with online STEM education to close the gender gap in the sector and meet the demand for skilled workers.

Her startup has taught more than 280 programming, technology and science courses, impacting over 50,000 girls and women, who can study from web programming to artificial intelligence.

For this work, Ana Karen received the EGADE Alumni Achievement Award in 2019.

Learn more about Epic Queen here.

ALEJANDRA RIVERO (MAF'16)
Finalist, SDG Pioneers 2020 – Mexico
UN Global Compact

The Master in Finance graduate was selected as a finalist in Mexico of the SDG Pioneers 2020 program, promoted by the UN Global Compact.

This program seeks to recognize people who are promoting sustainability through their own enterprises and mobilizing the business community into action in order to achieve the 17 Sustainable Development Goals (SDGs).

As Chief Sustainability Officer at Banregio, Alejandra launched the Mentoring Program for MSMEs, which has provided advisory services to more than 1,200 companies, and designed the financial education program for women called Clara Banregio, having impacted more than 1,000 women.

Learn more about Alejandra’s achievements as an SDG pioneer here.

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#EGADE2020: A Year of Unprecedented Challenge and Innovation

Submitted by jose.paz on Fri, 12/18/2020 - 10:10

The profound health, economic and social impact of the COVID-19 pandemic provides the opportunity for a critical redefinition of the dominant business paradigms. During 2020, EGADE promoted a model for collective learning from this multidimensional crisis, committed to our mission of empowering new generations of omnipreneurial leaders who create shared value and transform society. Such learning is reflected transversally in everything we do at EGADE, aligned with a commitment to contributing to the transformation of Mexico and the world.

Dear EGADE Community,

Without a doubt, 2020 has been an unprecedented and challenging year, characterized by uncertainty, complexity, and disruption, but also by accelerated innovation, and the enormous resilience and humanity we share as an EGADE and Tecnológico de Monterrey community.

As the year draws to a close, I want to thank each one of you for your incredible commitment and active engagement during this past year. In the brief video message above, I share my appreciation for all we have accomplished together, and in the 2020 report below, you can review the highlights from EGADE this year.

We look towards the new challenges and opportunities of 2021 bringing with us valuable lessons about navigating complexity with agility, innovation, entrepreneurship and responsible leadership.

Season's Greetings to you and your families with my very best wishes for a very Healthy, Happy, and Peaceful 2021.

Ignacio de la Vega
Dean

“And suddenly it is evening.” This verse from the homonymous poem by Nobel laureate Salvatore Quasimodo might well describe the sudden disruption brought on by the global pandemic altering the way we live, work and socialize and transforming our economy and society. Tecnológico de Monterrey’s and EGADE Business School’s pioneering response to this challenge has been widely recognized in Mexico and by international institutions like the World Bank, for leading academic continuation with sensibility, care and accelerated innovation, transforming our institution in fundamental ways.

An Overnight Adaptation

Stronger Together

Global Reputation Reaffirmed

Preparing the transformative and resilient leadership that business and society needs to flourish is the principal goal of our academic innovation. The EGADE program portfolio was redesigned and updated in 2020 to reflect the new demands of business and organizations in developing leaders for the challenges and opportunities of the coming decades.

Renewed Program Portfolio for Preparing a New Generation of Leaders

Global Reach

The successful implementation of EGADE’s innovation-led academic model relies on the powerful impact of our distinguished and globally recognized Faculty and the hugely relevant, applied scientific impact of our strategic research groups and outreach centers. Our full-time, part-time, global visiting and practitioner faculty work together in team – teaching to bring experiential learning, cutting-edge knowledge and tools that build our students’ competencies for real-world problem solving.

Faculty Appointments and Achievements

  • Dean Ignacio de la Vega named International Educator of the Year 2020 by the Academy of International Business.
  • New faculty appointments at EGADE: Rolando Fuentes, Rajiv Maher and Sascha Fuerst / Osmar Zavaleta, New Research Associate Dean / José Manuel Maraboto, Strategy and Leadership Department Director.
  • 12 Global Visiting Professors welcomed.
  • Integration of 5 Strategic Centers under the leadership of the Research Associate Dean: Digital Evolution Center, Conscious Enterprise Center for a Sustainable Future, Center for Financial Access, Inclusion and Research (FAIR), Center for Innovation and Entrepreneurship, Financial Think Tank.
  • Professor Ernesto Amorós appointed CAM Chapter Directive Member of the Aspen Network of Development Entrepreneurs.
  • SWIT project, directed by professor Carlos Scheel, winner within the 300 World Best Practices on Sustainability and Innovation for the 5th edition of the Global Entreps Awards and 5Gcitizens International Congress.

Research and Ideas

Our Students and EXATEC EGADE are omnipreneurial leaders with a vision to transform business for a better world. In 2020, in an intensive year of networking and engagement in virtual experiences they have built valuable connections and collaborated in global peers groups across innovative technological platforms. They have also received international recognition for their leadership, entrepreneurship and social impact!

Recognition to Students & Alumni and Networking Experiences

News

Goal accomplished! 568 EGADE students graduate in virtual ceremony

Submitted by jose.paz on Tue, 12/15/2020 - 19:56

Thirteen specialists, 546 masters and 9 doctors from the programs taught in Mexico City, Monterrey, Guadalajara, Querétaro and Lima, make up the December 2020 Generation.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

In an unprecedented event, a total of 568 students received their diplomas and academic degrees during the EGADE Business School Graduation Ceremony, held for the first time virtually.

This December 2020 Generation is made up of 13 specialists, 546 masters and 9 doctors, from various states of the Mexican Republic, as well as from the countries of Germany, Argentina, Bolivia, Canada, China, Colombia, Costa Rica, Croatia, Ecuador, Spain, United States, France, Guatemala, Holland, India, Peru, Dominican Republic, Switzerland and Venezuela.

By program, among those taught in Mexico City, Monterrey, Guadalajara, Querétaro (Mexico) and Lima (Peru), the number of graduates where:

  • 13 of the Specialty in Energy Administration.
  • 370 of the EGADE MBA.
  • 19 of the EGADE UNC Charlotte MBA in Global Business & Strategy.
  • 14 of the Full-Time MBA in Innovation & Entrepreneurship.
  • 88 of the Master in Finance.
  • 52 of the Master in Business Management.
  • 1 of the Master in Marketing.
  • 2 of the Master of Administration.
  • 4 of the Doctorate in Administrative Sciences.
  • 5 of the Doctorate in Financial Sciences.

The ceremony was chaired by Juan Pablo Murra, Rector of Professional and Graduate Studies at Tecnológico de Monterrey; Ignacio de la Vega, Dean of EGADE Business School and Tec's Undergraduate Business School; Laura Zapata, Associate Dean of Academics at EGADE Business School, and Raquel Castaño, Associate Dean of Faculty Development at EGADE Business School.

“As graduates of EGADE Business School and above all as citizens who have been able to continue their studies and work responsibilities in a context that has left millions of people in a precarious and vulnerable situation, you have the opportunity and responsibility to use all this knowledge and privilege in the generation of a more prosperous, equitable and just future,” said De la Vega, in his message to the graduates.

THREE LESSONS ON CONTINUOUS PREPARATION, PURPOSE, AND LEADERSHIP

Jorge Luis Torres Aguilar, CEO of FedEx Express Mexico, President of the American Chamber of Commerce in Mexico and OneMBA graduate, served as guest speaker.

In his message, the guest congratulated the graduates for having completed their postgraduate studies during an unprecedented peculiar year and shared three lessons learned from their experiences:

  1. The importance of continuous preparation: “When you have a true commitment to fulfill your objectives, when you have clear priorities and are faithful to your own principles, decisions are easier and there is no distance that stands between your decision, your will and your commitment, and the fulfillment of your goals, such as constant preparation in a changing world. Today's sacrifice is an investment for the future.”
     
  2. Have clearly defined your purpose in life: "It seems to me that working for or to 'achieve success' is a mistake frequently made when you do not have a clear idea of ​​what success is. The biggest obstacle to success is having the wrong concept of what it means. I like and share John G. Maxwell's definition of success: success is knowing your purpose in life, growing to your full potential, and sowing seeds that benefit others."
     
  3. Update your leadership style to the new reality: "A truly assertive and effective leader is one who not only 'fulfills' his task, but is one who consistently exceeds any expectation and generates, and even exceeds the expected result, Despite obstacles, despite adverse conditions, despite not having all the resources, despite going against the current, always. Today more than ever our leadership management model must be resilient, with the ability to adapt to a new reality.”

"Without a doubt, the most important lesson that I carry with me, having graduated from EGADE Business School, is that I came out much better equipped personally and professionally, not only to face the future but to define it," said Torres Aguilar, distinguished this year among the 25 Influential Leaders of AACSB International and with the EXATEC EGADE Award.

A COMMON CHALLENGE: 'BE OUR BEST VERSIONS'

On behalf of her generation, Nada Kolar, a graduate of the EGADE MBA, spoke a few words in honor of her colleagues.

"Our journey began a little over two years ago when we made one of the most important decisions of our lives. At that time, no one imagined that at the time of our graduation the world was going to be such a different place.

"I congratulate each and every one of you for all the monumental effort you have invested. Each of us decided to take this path for different reasons and purposes, but what we all have in common is that we challenge ourselves to be the best versions of ourselves, and I want to think that we all left here with the strong motivation to leave our mark and use our influence to make the world a fairer place with equal opportunities for future generations", said Kolar.

The graduation also featured messages from Jaime Martínez Bowness, Daniel Maranto, Raúl Montalvo and Ivan Valdovinos, directors of the EGADE Business School sites in Mexico City, Monterrey, Guadalajara and Lima, Peru; and José Ernesto Amorós, National Director of Doctoral Programs at EGADE Business School.

To conclude the ceremony, Murra formally took the protest to the new graduates.

With this new generation, the total number of academic degrees awarded by EGADE Business School rises to 6,863.

Watch the ceremony here.

Graduación News

EGADE Student Assists with Book to Enhance Companies’ Productivity and Efficiency

Submitted by jose.paz on Fri, 12/11/2020 - 15:25

His work presents a guide to implement the model known as El Cubo, for continuous improvement in organizations from any sector and of any size.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Santiago Mayagoitia, EGADE MBA student at the EGADE Business School Guadalajara site, coauthored the book El Cubo. Guía para la mejora continua y transformación organizacional, published this year by the publishing house Alfaomega.

This is a peculiar and innovative work owing to its double approach to the subject matter. 

On the one hand, it is a technical book that documents a useful, practical model to show professionals or organizations that continuous improvement means a great deal more than carrying out Lean Six Sigma projects.

At the same time, it is a dynamic novel in which two characters, Enrique and Daniel, share how to deploy the same model to develop and consolidate their continuous improvement program, without failing in the attempt.

“Our model is called El Cubo and is the product of over 25 years’ experience in collaborating to improve efficiency and productivity in multinational corporations. It generates quantifiable, sustainable benefits through the organizational culture, and is applicable in companies from any sector or of any size,” Mayagoitia said.  

He explained that the model’s structure consists of six concepts (one for each face of a cube):

  • Foundations: are the elements that support a real change through the organization’s vertical and horizontal alignment.
  • Culture: communication, change and habits are three of the pillars of this face.
  • Focus: know the priorities for reducing costs, not quality.
  • System: Lean Six Sigma tools used on the basis of an orderly system applicable to all types of organizations.
  • Sustainability: maintain the improvements achieved.
  • Promotion: the personality of continuous improvement since it contributes to communicating organizational initiatives.

The coauthor commented that the El Cubo model has been presented at national and international events, such as the Mexico Business Summit, OECD Global Forum on Productivity and the IQPC OPEX Week in Australia.

The EGADE MBA student is the founder of CI Academy and Lean Six Sigma International, Vice Chairman of the Jalisco Coordination Council for Young Entrepreneurs,  and, in 2019, was named Engineer of the Year by the Jalisco Union for Societies of Engineers.

You can buy the book El Cubo. Guía para la mejora continua y transformación organizacional here.

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