Dr. Cristian Granados is a research professor and consultant in the Innovation Department of EGADE. He holds a master's degree, doctorate, and post-doctorate from the University of Barcelona and the University of Cambridge. He was a research fellow at HEC Montreal and did a research stay at Harvard Business School. He actively works with entrepreneurs to develop their innovation capacity. He has worked with various companies such as Renault, Pfizer, Roche, Kraft-Heinz, Mabe, Hubbell, and Grupo Salinas in consulting and education. In addition, he is the academic director of the executive innovation program Tec Beyond and co-founder of the EGADE Innovation Community, which brings together 50 innovation leaders in Mexico. He has held positions as innovation director, co-founder of a video game startup, and Coparmex Innovation Commission president. In his research work, he focuses on analyzing factors of success and failure of innovation, and his studies have been published in British and American journals. He writes for Forbes, MIT Review, and Stanford Innovation Review in his dissemination work. He co-authors the book Do More with Less: 6 Principles of Frugal Innovation (Planeta).