Dr. Cristian Granados is a professor, researcher and consultant in the Department of Entrepreneurship and Innovation at EGADE. He has a doctorate from the University of Barcelona, ​​a post-doctorate from the University of Cambridge (England), was a research fellow at HEC Montreal, and did a research stay at Harvard Business School. He actively works with entrepreneurs and students to develop their capacity for innovation, and has worked with various companies such as Grupo Bimbo, Renault, Pfizer, Roche, Kraft-Heinz, Mabe, Boston Scientific or Grupo Salinas, in consulting and executive education for innovation issues. and intra-entrepreneurship. On the professional side, he has been director of innovation, co-founder of a video game startup and president of the Innovation Commission of Coparmex. In his research work, he focuses on analyzing: How can companies be more innovative? How can startups and large companies innovate for the base of the pyramid? How to use economic behavior theories to motivate people to undertake or use sustainable products? His research has been published in British, Australian and American journals. He has participated in conferences in Germany, Denmark, or Holland. In his dissemination work he writes for Forbes, Expansión or Entrepreneur.