![Jaideep Prabhu](/sites/default/files/styles/scale_crop_100x100/public/2022-09/Jaideep-Prabhu-headshot-300x300.jpg?h=6c83441f&itok=_bS7PYrA)
Jaideep Prabhu
Professor of Marketing at the University of Cambridge Judge Business School
Jaideep Prabhu, PhD, is a professor of marketing at University of Cambridge Judge Business School. He is the coauthor of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth and Frugal Innovation.