Eva González
Professor of Marketing and Analytics at the Business School and EGADE
Eva González has a PhD in Communication from the University of Seville, Spain, and has a postdoctoral degree in Marketing from the University of Tulane, USA. She is currently a senior lecturer in the Marketing and Analytics department of the Business School and EGADE Business School, at Tecnológico de Monterrey where she teaches subjects in the area of market research and marketing strategy. She is an active researcher and member of the Mexican National Research System, and she leads the Strategic Research Group in Retail at the Tec system level. Her research specializes in the area of retail transformation, purchasing behavior and marketing communication.
