Claudia Gómez Borquez

Claudia Gómez Borquez is a doctoral candidate in the Department of Consumer Behavior at EGADE Business School, Tecnológico de Monterrey. She holds a master’s degree in International Political Economy from the University of Sheffield. Currently, she is living in Vancouver, Canada, where she is doing research, in SFU Beedie School of Business, to create models to shift consumer behavior towards more sustainable consumption. Claudia has participated in different international social development projects, including Egypt, Greece and Brazil. During those projects she developed her passion for women empowerment, diversity, inclusion and equity. Previously, she has worked on business development for entrepreneurs, commercial strategy and project management. Her research interest includes gender stereotypes in advertising and sustainable consumption.