Students share the story of an innovative app and win a Flourish Prize

The EGADE Business School students, Saraí Núñez Gutiérrez, Cecilia Medina Gutiérrez, Alejandra Halún Cavazos and Alejandro Cueva Palazuelos, won the 2018 Flourish Prize for Global Goal #14 – Life Below Water, thanks to the positive business innovation story they wrote about the app Amor a Mar.

This recognition is one of the 17 prizes awarded this year by the AIM2Flourish program and platform, to celebrate progress in the 17 UN Sustainable Development Goals, also known as the Global Goals, and to highlight the role played by companies in their accomplishment.

Under the direction of Professor Consuelo García de la Torre, the students investigated and published the story called New Mindset for Seafood Consumption, which discusses the application (available on App Store and Google Play) created by Daniel Valles, the owner of the restaurant Black Market, located in San Pedro Garza García, Nuevo León, Mexico.

Amor a Mar is a new application in Mexico that allows consumers to buy the best seafood products directly from local producers and fishermen on the coasts of Baja California, Mexico. Each kilogram of fish extracted from the ocean is treated responsibly and is caught specifically for the consumer. The main objective of the project Amor a Mar is to change customer’s consumption habits by asking them, ‘What do you need for tomorrow’ and ‘How much fish will you eat this week?’. The aim is to reduce overfishing and improve the work conditions of the local fishermen, while providing the best quality fish and seafood,” the students explained.

The 17 winning stories in 2018 come from 16 schools in nine countries and represent positive, profitable business innovations across the world. A distinguished jury selected the 17 winners of the Flourish Prize, one for each Global Goal, out of the 504 positive business innovation stories published on AIM2Flourish.com in 2017.

Students Saraí Núñez Gutiérrez, Cecilia Medina Gutiérrez, Alejandra Halún Cavazos and Alejandro Cueva Palazuelos, their professor, Consuelo García de la Torre, and the entrepreneur Daniel Valles, received their diploma as winners of the 2018 Flourish Prize, from the hands of Ignacio de la Vega, Dean of EGADE Business School, on May 15, in Monterrey.

Amor a Mar, Comproagro and Estructuras Metálicas Solana were the only three business innovations from Latin America among the 17 global prize winners. These three innovations will enjoy a special participation during the First Latin American AIM2Flourish Forum, which will take place on June 7, in Puebla, Mexico.

The AIM2Flourish Program and the Flourish Prize are an initiative of the Fowler Center for Business as an Agent of World Benefit at the Weatherhead School of Management - Case Western Reserve University.

The director of AIM2Flourish, Claire Sommer, congratulated the winners on joining in the global movement to discover inspiring business innovations that promote the UN Global Goals.

"The students who discover positive, profitable business innovations are the heart of the AIM2Flourish initiative, which helps prepare each student to become a Global Goal leader in their lives and careers,” Sommer said.