Luciana Manfredi

Luciana Manfredi is the Director of the EGADE MBA Online program and Chair of the Philanthropy and Impact Investing Professorship. At EGADE Business School, she has also served as a full-time professor in the Department of Strategy and Leadership.

Her current academic work focuses on strategic organizational communication, as well as the management of organizational legitimacy and reputation. Her research areas include institutional legitimacy and reputation, communication processes, negotiation and conflict resolution, the intersection between strategy and the political-social environment of business, public-private partnerships, and the influence of social actors on corporate agendas.

2005 Beca ICETEX Colombia

2009 Beca AECID Agencia Española de Cooperación Internacional

2017 Beca Fundación Carolina Estancia Post Doctoral

2019 Grant Carolan Research Forum y ORT Uruguay

2022 Grant Grand Prize Investigación ASPPROMER

MS Strategic Communication Management
Rome Business School, 2023

PhD Management 
Tulane University, 2015

MS Management
Tulane University, 2012

MBA, Dual Degree 
Universidad Icesi - Tulane University, 2009

MS Management
Tulane University, 2009

MA Management of International Business
Universidad Icesi, 2007

BS Political Science
Universidad de Buenos Aires, 2003

1. Arboleda, A. M., Manfredi, L. C., Marcazzo, G., Arroyo, C. (2023). The spirit of the fruit: Fresh fruit segmentation by motives and values. British Food Journal, 125(13), 24. https://doi.org/10.1108/BFJ-06-2022-0518
2. Manfredi, L. C., Picard Mélanie Sarah (2022). Sustainable Consumption Patterns of Young Adults in Mexico City. Estudios de la Gestión Revista Internacional de Administración, 12(12), 171-196. https://revistas.uasb.edu.ec/index.php/eg
3. Manfredi, L. C., Arboleda, A. M., Arroyo, C. (2021). Put your best face! Facial displays influence on perceived trust and governing capability. Ciencia Política, 16(32), 105-128. https://revistas.unal.edu.co/index.php/cienciapol/issue/view/5719
4. Arboleda, A. M., Manfredi, L. C., Arroyo, C. (2021). Savoring post-conflict: Cause-related marketing influencing Colombian fruit taste expectation and product evaluation. Journal of International Food & Agribusiness Marketing, Pte (Pte), 19. https://www.tandfonline.com/doi/full/10.1080/08974438.2021.1988795
5. Manfredi, L. C., Milanese, J. P. (2019). Nationalization of the Legislative Vote, Visibility and Reputation in the Written Press: An Analysis of Candidates’ Strategies for the 2014 Colombian Senate Election. Journal of Iberian and Latin American Research, 24.3(3), 198-213. https://www.tandfonline.com/eprint/EGNKNCZC3ZGKPETICPMZ/full?target=10.1080/13260219.2019.1623289
6. Manfredi, L. C., Biojó, D. (2019). The Internationalization Dilemma: The importance of knowledge when dealing with political and institutional uncertainty. Revista ICDT - Instituto Colombiano de Derecho Tributario(ISSN: 2539-231X). https://www.researchgate.net/publication/341915251_The_Internationalization_Dilemma_The_importance_of_knowledge_when_dealing_with_political_and_institutional_uncertainty
7. Manfredi, L. C., Gonzalez, J. M., Lampón, J., Cabanelas, P. (2019). Multimarket competition and innovation in industrial markets: Spain and Colombia in comparative perspective. Journal of Business & Industrial Marketing, 1-13.
8. Manfredi, L. C., Arboleda, A. M. (2018). The effect of legitimacy on conscientious behaviors: The case of an electricity provider organization. Journal of Social Research & Policy, 9(2), 87-94. http://www.jsrp.ro/content/JSRP_Vol9_Iss2_Manfredi_Arboleda