Jatinder Jit Singh

Jatinder Jit Singh is the Director of the EGADE Full-Time MBA program. He previously served as a full-time professor in the Department of Marketing and Business Intelligence at EGADE Business School.

With more than 17 years of academic experience, he has taught students, managers, and executives from over 80 countries in areas such as market research, strategy, ethics, and decision-making. He is an expert in the use of case method and simulations as learning tools.

He has also been a faculty member at EADA Business School and ESADE Business School in Barcelona, Spain.

His research focuses on business and consumer ethics, as well as the outcomes of corporate and managerial ethical decision-making. His work has been published in academic journals such as Journal of Business Ethics, Journal of International Marketing, Journal of Brand Management, and Academy of Marketing Science Review, among others. He has presented his research at major academic forums, including the American Marketing Association Educators Conference and the Academy of Management Conference.

• PhD in Marketing with a specialization in Psychology
  University of Mississippi, United States

• MBA
  Punjab Technical University, India

• Bachelor of Science
  Guru Nanak Dev University, India

1. Iglesias, O., Markovic, S., Bagherzadeh, M. and Singh, J.J. (2020), “Co-Creation: A Key Link Between Corporate Social Responsibility, Customer Trust and Customer Loyalty”, Journal of Business Ethics, 163, 151-166.
2. Govind, R., Singh, J.J., Garg, N. and Dsilva, Sachi (2019), “Not walking the walk: How dual attitudes influence behavioral outcomes in ethical consumption”, Journal of Business Ethics, 151, 1195-1214.
3. Iglesias, O., Markovic, S., Singh, J.J. and Sierra, V. (2019), “Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits”, Journal of Business Ethics, 154, 411-459.
4. Singh, J.J., Garg, N., Govind, R. and Vitell, S.J. (2018), “Anger Strays, Fear Refrains: The Differential Effect of Negative Emotions on Consumers’ Ethical Judgments”, Journal of Business Ethics,151, 235-248.
5. Markovic, S., Iglesias, O., Singh, J.J. and Sierra, V. (2018), “How Does the Perceived Ethicality of Corporate Service Brands Influence Loyalty and Positive Word-Of-Mouth? Analyzing The Roles of Empathy, Affective Commitment, And Perceived Quality”, Journal of Business Ethics, 148, 721-740.
6. Dávila, J. F., Casabayó, M. and Singh, J. J. (2017) “A World beyond Family: How External Factors Impact the Level of Materialism in Children”, Journal of Consumer Affairs, 51(1), 162-182.
7. Sierra, V., Iglesias, O., Markovic, S. and Singh, J.J. (2017), “Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, And Equity”, Journal of Business Ethics, I44, 661-676.
8. Vitell, Scott, King, Robert Allen and Singh, J. J. (2013), “A Special Emphasis and Look at The Emotional Side of Ethical Decision-Making”, Academy of Marketing Science Review, 3 (2), 74-85.
9. Singh, J. J., Iglesias, O. and Batista Foguet, J. M. (2012), “Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect, And Loyalty”, Journal of Business Ethics, 111 (4), pp. 541-549. (FT50)
10. Iglesias, O.; Singh, J. J. and Casabayó, M. (2011), “Key Changes and Challenges for Brands in An Uncertain Environment”, Journal of Product and Brand Management, 20(6), 436-439.
11. Iglesias, O.; Singh, J. J. & Batista-Foguet, J. M. (2011), “The Role of Brand Experience and Affective Commitment in Determining Brand Loyalty”, Journal of Brand Management, 18(8), 570-582.
12. Noble, Charles; Bentley, John; Singh, J. J. & Campbell, David (2010), “In search of eminence: A personal brand-building perspective on the achievement of scholarly prominence in marketing. Journal of Marketing Education, 32(3), 314-327.
13. Vitell, S.J.; Singh, J. J. & Paolillo, J. G. P. (2007), “Consumers' Ethical Beliefs: The Roles of Money, Religiosity and Attitude Toward Business”, Journal of Business Ethics, 73(4), 369-379. (FT50)
14. Singh, J. J.; Vitell, S.J.; Al-Khatib, J. & Clark, I. (2007), “The Role of Moral Intensity and Personal Moral Philosophies in The Ethical Decision Making of Marketers: A Cross-Cultural Comparison of China and The United States”, Journal of International Marketing, 15(2), 86-112.
15. Vitell, S.J.; Paolillo, J. G. P. & Singh, J. J. (2006), “The Role of Money and Religiosity in Determining Consumers' Ethical Beliefs”, Journal of Business Ethics, 64(2), 117-124.
16. Vitell, S.J.; Paolillo, J. G. P. & Singh, J. J. (2005), “Religiosity and Consumer Ethics”, Journal of Business Ethics, 57(2), 175-181.