Associate Professor of Marketing at Universidad San Francisco de Quito
Dr. Franklin Velasco is an Associate Professor of Marketing at Universidad San Francisco de Quito. Dr. Velasco obtained a Ph.D. in Marketing at University of Texas at Arlington. He successfully completed the program in 2018 and received achievement awards such as 2017 Distinguished Ph. D Student and 2017-2018 Student Research Award. Franklin research interests include consumer well-being, branding strategies, sustainable marketing, services marketing, sports marketing, and marketing strategy. His research has been published in important journals, including Journal of Business Research, Psychology and Marketing, Journal of Small Business Strategy, International Journal of Entrepreneurship and Management, and Journal of Consumer Affairs.