Edgar Antonio Centeno

The research of Professor Centeno Velazquez focuses on the relationship between consumer and brand, SMEs brands and green and health-focused brands. His teaching comprises topics such as strategic brand management, new product development and global brands, marketing for entrepreneurs and international marketing. He has published several articles in international peer reviewed journals. His publications include the co-edition of two books New Perspective of Contemporary Marketing and Marketing for Entrepreneurs: Emphasising brand identity and brand connectivity as well as author of the chapter “Let us listen to the voice of women in management in the twenty-first century: A longitudinal study,” published in the Handbook on Well-Being of Working Women. Since 2010, Professor Centeno has been the regional editor for Latin America and the Caribbean of the Journal of Place Branding and Public Diplomacy and guest co-editor of the Journal of Marketing Intelligence & Planning. In 2014, he was appointed a member of the Publishing Board of the prestigious journal on branding, the Journal of Product and Brand Management.