The challenges of digitalization in Latin America

Innovación
Strategy
Talking Ideas
EGADE Business School
December 15, 2019
EGADE Business School Monterrey

In Mexico and Latin America, digitalization has had an internal focus in most organizations, it's time to go beyond the traditional boundaries to reach the customers and the employees. In this interview, the CEO and President of SAP Mexico, Desmond Mullarkey, talks about the purpose of digitalization: making experiences better for communities.