Authors

Eva González has a PhD in Communication from the University of Seville, Spain, and has a postdoctoral degree in Marketing from the University of Tulane, USA. She is currently a senior lecturer in the Marketing and Analytics department of the Business School and EGADE Business School, at Tecnológico de Monterrey where she teaches subjects in the area of market research and marketing strategy. She is an active researcher and member of the Mexican National Research System, and she leads the Strategic Research Group in Retail at the Tec system level. Her research specializes in the area of retail transformation, purchasing behavior and marketing communication.

Dr. Eva María Guerra Leal is director of the EGADE - UNC Charlotte MBA in Global Business & Strategy program and of the MBA at the EGADE Business School Monterrey. She is currently a tenured professor in the Department of Marketing and Business Analytics at EGADE and is part of the Circle of Distinguished Professors. She is certified in Business Analytics from the University of Texas, San Antonio; She has a PhD in Administrative Sciences from the EGADE; Master's Degree in Communication with a Specialty in Organizational Communication and Bachelor's Degree in Marketing from the Tecnológico de Monterrey. Within her specialty areas are customer-focused and service-driven organizations, marketing strategies, organizational behavior, service management and business intelligence; topics that have led her to collaborate with the Tecnologico de Monterrey in teaching, innovation, research and consulting. She participates in the research group in the thematic area of Social Innovation and Sustainability, the FAIR Center on Financial Inclusion and the institutional committee for Professor’s Classification.

Dr. Trigos Salazar has published broadly on areas related to the sustainable use of quantitative tools to maximize corporate performance. His research interests range from business analytics, industrial and corporate statistics, simulation and math programming, to economic engineering, corporate finance, and investments. He is a member of the SNI (Sistema Nacional de Investigadores), Level 1, Conacyt, and he is also a member of the Mexican Academy of Sciences. 

Fernando Galindo teaches Corporate Governance and Ethics at the EGADE. He holds a PhD in Philosophy from the University of Konstanz (Germany), and an MA in Philosophy from the UNAM. His AOS is business ethics; his AOC are philosophy of business, philosophy of finance and political philosophy in the continental tradition.  Currently, he is Director of Crime Prevention, at the Police Department in Toluca city. He is also a political essayist.

He is Professor at the León Campus in the area of international business. He collaborates in the Strategic Research Group Strategy and Management of Organizations in Emerging Economies and the European think tank Choiseul Institute. He is a member of the National System of Researchers of Mexico. He has a PhD in Business Administration from the University of Valencia, Spain, Master in International Management, from Thunderbird, Phoenix. Az, and Bachelor Degree in Business Administration, from the University of Houston, Tx. He is co-author of two marketing books and has participated in different collective and individual books on internationalization of companies, international negotiations and business development in China.

Francisco Tamayo-Enriquez is professor, consultant and entrepreneur. He is professor of Lean Thinking and Process Innovation in EGADE MBA and in the Master´s in Engineering Management in Tecnologico de Monterrey. He has more than 25 years of experience working in managerial positions in Quality and Manufacturing in international companies in the energy (General Electric-Prolec) and automotive (Yazaki) industries. He has been recognized 3 times as the Best Professor of the Semester in Digital Experiences and in 2019, as Distinguished EGADE Professor. In 2014 he was recognized as Exemplar Leader of the Year in General Electric-Prolec and in 2011, selected as one of the 40 New Voices of Quality by the American Society of Quality (ASQ). Francisco has a Ph.D. in Engineering from Tecnologico de Monterrey, M.S. in Industrial Engineering from Georgia Institute of Technology, M.S. in Manufacturing Systems, M.S. in Quality Systems and B.S. in Industrial Engineering from Tecnologico de Monterrey. In 2020, he finished the Smart Manufacturing Certification from Massachusetts Institute of Technology.

Dr. Franklin Velasco is an Associate Professor of Marketing at Universidad San Francisco de Quito. Dr. Velasco obtained a Ph.D. in Marketing at University of Texas at Arlington. He successfully completed the program in 2018 and received achievement awards such as 2017 Distinguished Ph. D Student and 2017-2018 Student Research Award. Franklin research interests include consumer well-being, branding strategies, sustainable marketing, services marketing, sports marketing, and marketing strategy. His research has been published in important journals, including Journal of Business Research, Psychology and Marketing, Journal of Small Business Strategy, International Journal of Entrepreneurship and Management, and Journal of Consumer Affairs.