Authors

Andrea Cantú Garza is a doctoral student in the Business Administration program at EGADE Business School. She is currently part of the SWIT Research Center (Sustainable Wealth creation based on Disruptive Innovation and Enabling Technologies), investigating topics linked to sustainability, plastics, and the circular economy. Additionally, she has a Master’s Degree in Environmental Systems from Tecnológico de Monterrey and a Bachelor of Science from James Cook University, Australia. She also earned a Diploma in Strategic Management of Social Responsibility awarded by the Universidad Anáhuac and has been awarded by the Ellen MacArthur Foundation the circular economy pioneer title.

Anna is a Ph.D. student in Administrative Science at the Corvinus University of Budapest. Her research interest revolves around marketing management, consumer behavior, and communication. She has experience as brand and CSR manager in the fast-moving consumer goods industry. Currently, she teaches international marketing. She speaks fluently English, Spanish, French and Russian.

Arturo Molina received his PhD degree in Manufacturing Engineering at Loughborough University of Technology (England), a University Doctor degree in Mechanical Engineering at Technical University of Budapest (Hungary), his M.Sc. degree and BSc. in Computer Science from Tecnologico de Monterrey. He is member of the National Researchers System of Mexico (SNI-Nivel III), Mexican Academy of Sciences, Mexican Engineering Academy, Mexican Academy of Computer Sciences, and member of IFIP WG5.12 Working Group on Enterprise Integration Architectures and IFIP WG 5.3 Cooperation of Virtual Enterprises and Virtual Organizations. He is the author of 14 books and over 120 scientific papers in journals, conferences, chapter books, and holds 3 patents, and 7 patent solicitations. He has created 3 technology based companies IECOS (www.iecos.com), Albiomar (www.albiomar.com) and SMES (Solution for Manufacturing Enterprise Systems)

Attila Pohlmann is a Professor of Marketing at the School of Business at Universidad San Francisco de Quito USFQ in Ecuador. His research focuses on transformative consumer research, specifically investigating the roles of marketing and consumption in creating, and possibly solving, societal and environmental problems. He published in the Journal of Interactive Marketing, Industrial Marketing Management, Journal of Research in Marketing and Entrepreneurship, Food Quality and Preference, Appetite, and Journal of Consumer Marketing. Find out more about community outreach, teaching, and other projects at http://www.attilapohlmann.com

Beatriz González has a degree in Marketing from ITESM, Campus Monterrey and a master’s degree in Administration from the same institute. Is a PhD student in Administrative Sciences from EGADE Business School. Has a certification in Business Data Analytics of Texas University. Current Director of the Marketing Career Department at ITESM, Campus Monterrey. Has delivered courses of Qualitative Market Research, Quantitative Market Research and Business Intelligence at ITESM, Campus Monterrey since August 1998 up until the current date. Professor since 2010 till current date at Tec de Monterrey’s Virtual University for the MS in Marketing. Conducts the Leadership Diploma for multigenerational organizations. Since 2007 and to date has guided the market studies that students do for businesses through the link with the class of Qualitative Marketing Research, which allows her to review more than 20 annual projects, among the clients are: Whirlpool, HEB, Bioparque estrella, Parque Fundidora, Arca Continental, Banregio, among others. Member of the American Marketing Association. Speaker at the International Congress of Innovative Education at ITESM in 2019. Co-author of the books Análisis Multivariante, un enfoque teórico y práctico, published in 2012 and Marketing for Latin American Managers in the 21st Century, published in 2018. Has a published scientific article in the Journal of Marketing Analytics.

Bertha Leticia is a Ph.D. student in Engineering Sciences at Tecnológico de Monterrey. She has focused her studies on the adoption of Industry 4.0 and the relevance of human development in this new era, presenting several publications at international conferences. In 2019, she received her bachelor’s degree in Industrial Engineering with a Minor in Systems Engineering from Tecnológico de Monterrey. In the same year, as part of a double degree of the university’s honors program, she earned her master’s degree in Engineering Management from Southern Methodist University, The United States. Besides her studies, she has collaborated as a teaching assistant in the Industrial Engineering Department at Tecnológico de Monterrey over the last two years and a half. Additionally, interested in sustainability and Circular Economy, she has been involved in related projects, such as organic waste management.

Blas is a professor at Tecnológico de Monterrey and EGADE Business School. Blas is a Tax and Legal Services Partner of the PwC International Tax and M&A practice. He has more than 20 years of experience. Among its main activities he supports clients from Mexico, the U.S., Europe and Asia to evaluate the expansion of their businesses, as well as advise them on matters related to the repatriation of investments. He is an expert in the application of taxes in Mexico and in structuring international operations.

20+ years working experience in industries as Logistics, GBS, Shared Service Centers, building materials, Banking. Experience E2E Process strategy, information management, Business Strategy, and Customer Centricity.