Authors

Lucía Romo has a Biomedical Engineering degree and a Master’s Degree in Science Education from Tec de Monterrey. She has held roles in Ed-tech and Marketing in global companies such as Santillana. She has been a science and mathematics instructor in Tec de Monterrey since 2010, where she’s coordinated and designed courses at different grade-levels. She is coauthor of “Mathematics for Decision-Making”. Currently she is Marketing and Digital Solutions Manager at Cengage for Latin America and professor of Business Intelligence in EGADE Business School. 

Dr. María Lucila Osorio Andrade has had a long career within Tecnológico de Monterrey, where she currently serves as a Research Professor in the Department of Marketing and Business Intelligence at EGADE Business School. She is also Interim Director for the Retail Trade Center and Interim Coordinator of the Strategic Focus Research Group in Retail. From January 2011 to February 2022, she has been an adjunct professor at Campus Monterrey, teaching diverse undergraduate courses in the area of Marketing. She has also offered Continuing Education courses at the institution. Dr. Osorio’s professional experience encompasses the areas of Marketing and Exports in companies such as Heineken México and Nutec Industrial. Her research work has been published in numerous indexed journals, including Journal of Product & Brand Management, Journal of Retailing & Consumer Services, and Humanistic Management Journal. She has presented her research work at several national and international conferences, such as ACACIA (Mexican Academy of Administrative Sciences), IAM (Iberoamerican Academy of Management), and AMS (Academy of Marketing Science). She is an active member of the Academy of Marketing Science and the international honor society Beta Gamma Sigma.

Behavioral economist with experience in public policy design and evaluation, and project management. For the last nine years I have been totally devoted to the analysis of the design, implementation and evaluation of Mexico's Energy Reform. For the last six, I have led one of Tecnológico de Monterrey's, Mexico's largest private university and Top 30 worldwide within private universities, strategic initiatives. I have been privileged to lead three multidisciplinary consortiums in energy with academic institutions from Canada, the US, and Mexico, energy firms and policymakers. This amounts to 123 researchers, 7 universities, two major oil & gas and power firms and seven public sector energy related institutions. These projects receive funding from CONACYT-Sener Funds in Sustainability and Oil & Gas up to 30 million USD. Since 2018 I have been counsellor of the CONACYT-Sener-Sustentabilidad Energética Fund. Since 2017 I have represented Tec de Mty in CESPEDES.

Professor Hernández Aramburo specializes in consulting in the field of energy, financial innovation, portfolio management, risk management, and corporate funding. Amongst Professor Hernandez’s professional activities are the leadership of Var Financiero, consulting in risk management and balance management. He also was Director of Funding and Risk Management of Global Markets at HSBC Mexico. He served in the field of global banking as Relationship Executive in the area of Energy. He has also served as Vice President  of Structured Finance at Citigroup in New York, and sub director in the areas of Treasury and Debt Markets in Banamex. In the public sector, he has worked in the Secretariat of Finance and Public Credit in the Direction of Financial Planning and the Office of Advisors of the Secretariat of Foreign Relations. Professor Hernández has performed placements and operations with derived instruments for companies such as Pemex, CFE, Cemex, Banamex, Amovil, DaimlerChrysler, Compartamos, Aeromexico, Ferromex, and different municipalities. Several of these transactions have been acknowledged as deals of the year by the specialized press. 

Luis Gerardo González López has been involved in projects related to social entrepreneurship, social responsibility on companies and education for peace since some of his interests are the ethical dimension, and social engagement. He studied psychology because, from a young age, he felt the need to create environments where people could grow and develop. He studied a master's degree in Applied Ethics to better understand the elements that might aid in a more humane and just decision making. His doctorate in Human and Organizational Development met his goal to understand and collaborate in the creation of positive changes for individuals and organizations. Education, in general, is his passion. To González López, to be able to walk along his students in their learning process is a privilege as well as an endless source of analysis, of awareness and a constant search for better ways to do his job. In his teaching practice, he focuses on the importance to appreciate the contribution of people in their different contexts, as well as understanding the causes that might hold up or promote that contribution. The main challenge he sees in his profession is the complexity and wealth of the human factor, which is becoming more vulnerable. Working with an individual is not simple, because it changes constantly. What we have conquered today does not determine what will remain in the future and this implies a permanent process of self-observation and consciousness.

Technology Park Director at Tec de Monterrey, Managing Director and Co-founder of Orion Startups Accelerator and VC firm. Currently a Doctor of Management student at Case Western Reserve University.

I am an experienced marketing professional with international as well as local experience having provided marketing services to multiple companies and industries in Mexico and Australia. In Mexico I have worked for Grupo Cementos de Chihuahua (GCC), McDonald´s, Interceramic, Tecnologico de Monterrey, Fashion Mall, Al Super, and Sotol Hacienda, among others. In Australia, I have worked for Rio Tinto Alcan and The University of Melbourne. My experience includes designing, executing and analyzing marketing research; generating market strategies against competitors; evaluating and developing new products; developing advertising and managing HR issues.