Humberto Fuentes
Ph.D. Student in Administrative Sciences at EGADE Business School
Humberto Fuentes is a doctoral student in the Department of Consumer Behavior at EGADE Business School, Tecnólogico de Monterrey. Previously, Humberto worked on branding and commercial strategy focusing on new business ventures and entrepreneurs. His current research interests include luxury branding and customer-brand relationship management.
Research
Marketing
Ethics
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Apr 28, 2021