Authors

Dr. Cristian Granados is a research professor and consultant in the Innovation Department of EGADE. He holds a master's degree, doctorate, and post-doctorate from the University of Barcelona and the University of Cambridge. He was a research fellow at HEC Montreal and did a research stay at Harvard Business School. He actively works with entrepreneurs to develop their innovation capacity. He has worked with various companies such as Renault, Pfizer, Roche, Kraft-Heinz, Mabe, Hubbell, and Grupo Salinas in consulting and education. In addition, he is the academic director of the executive innovation program Tec Beyond and co-founder of the EGADE Innovation Community, which brings together 50 innovation leaders in Mexico. He has held positions as innovation director, co-founder of a video game startup, and Coparmex Innovation Commission president. In his research work, he focuses on analyzing factors of success and failure of innovation, and his studies have been published in British and American journals. He writes for Forbes, MIT Review, and Stanford Innovation Review in his dissemination work. He co-authors the book Do More with Less: 6 Principles of Frugal Innovation (Planeta).

Co-founder of Outcome and author of The Corporate Startup. Dan comes from an entrepreneurial background – he has been involved with technology startups across the world. Puzzled by the questions ‘why are innovative products mainly launched by startups?’, he focuses on enterprise innovation strategy – specifically on the changes blue-chip organizations need to make to allow for new ventures to be built in a corporate setting. In this capacity he worked with companies like Deutsche Telekom, Bosch, Jaguar Land Rover, Bayer, John Deere or Allianz. Dan has also worked with various government bodies, in Asia and Europe, helping developing national innovation ecosystems and implement national innovation strategies.

Ph.D. in Financial Sciences, from Tecnológico de Monterrey, and in Economic Sciences, from Instituto Politécnico Nacional. He is a professor in the Department of Accounting and Finance at Tecnológico de Monterrey, Santa Fe campus, where he teaches classes at a professional level. He has publications on financial economics and economic growth.

Diana Kolbe is a research professor in the Department of Marketing and Business Intelligence at EGADE Business School, Tecnológico de Monterrey. She has a PhD in Marketing from the University of Valencia, Spain. She is part of the National System of Researchers (SNI in Mexico) and of the research group "Consumer Behavior and Conscious Marketing". She counts with academic publications in indexed journals such as the Journal of Business & Industrial Marketing, the Journal of International Consumer Marketing, and the Agricultural and Resource Economics Journal, among others. Diana has professional experience in the field of Marketing and Sales in the agri-food sector in Germany and Spain and in Business Development in the natural gas sector in the United States and Mexico.

The research of Professor Centeno Velazquez focuses on the relationship between consumer and brand, SMEs brands and green and health-focused brands. His teaching comprises topics such as strategic brand management, new product development and global brands, marketing for entrepreneurs and international marketing. He has published several articles in international peer reviewed journals. His publications include the co-edition of two books New Perspective of Contemporary Marketing and Marketing for Entrepreneurs: Emphasising brand identity and brand connectivity as well as author of the chapter “Let us listen to the voice of women in management in the twenty-first century: A longitudinal study,” published in the Handbook on Well-Being of Working Women. Since 2010, Professor Centeno has been the regional editor for Latin America and the Caribbean of the Journal of Place Branding and Public Diplomacy and guest co-editor of the Journal of Marketing Intelligence & Planning. In 2014, he was appointed a member of the Publishing Board of the prestigious journal on branding, the Journal of Product and Brand Management.

Dr. Aguiñaga’s research is focused on sustainability and innovation issues, mainly on those regarding the concept of circular economy. Thanks to his knowledge on circular economy, he acquired the position of Circular Economy Leader at HEINEKEN Mexico, where he led the company's transition strategy into this new economic model. As a member of the Sistema Nacional de Investigadores, he has published various scientific articles. His articles have been published in academic journals such as The Journal of Cleaner Production and Management Research, and The Journal of the Iberoamerican Academy of Management.

Dr. Porras is the Director of the MBA Programs (MBA, MBA Full Time, MBA-GBS) at EGADE Business School. Professor Porras Musalem’s research on logistics systems and inventories have been published in internationally renowned specialist journals and have focused on lectures he has presented at national and international congresses. As an expert and leader in the logistics field, Professor Porras was the Director of Research (2011-2014) at the Innovation Center in Logistics and Commerce, Tecnológico de Monterrey which comprises the network of research centers in Logistics of the Supply Chain and Logistics Institute at the University Georgia Tech. He has also participated in consulting projects for industry in logistics and supply chain-related topics. He was also a member of the SNI (Sistema National de Investigadores, Level 1, Conacyt (2007-2012).

Ernesto del Castillo is currently a Ph.D. candidate at EGADE Business School. Ernesto holds a Master’s degree in Economics and Public Policy and a Bachelor’s degree in Economics. He published part of his master's thesis, in co-authorship, in the Journal of Educational Development. His expertise area is econometrics, focused on panel data and efficiency studies.