Authors

Masa Kuljis earned a Bachelor´s Degree in Economics and Business from the University of Zagreb (Croatia) with several awards including the Dean's Prize for Academic Excellence and title 'Magna cum laude' for academic excellence. Working as an academic assistant in the same university she received a Master's Degree in Finance. Her great dedication, leadership and entrepreneurial spirit were recognized with the Rector's Special Prize for an outstanding student project and the title 'Magna cum laude'. Her academic education was enriched through participation in various exchange programs at prestigious universities, among which are UC Berkeley (USA), Harvard University (USA), University of Vienna (Austria), Asian University (Thailand), University of San Diego (USA) and Monterrey Institute of Technology and Higher Education (Mexico). She acquired practical knowledge working in prestigious institutions such as: Coca-Cola, Philip Morris (Marlboro) and the Embassy of the Unites States of America. 

Mauricio Ballesteros is the Retail Banking Director at Hey Banco. As part of his responsibilities, he manages the product and commercial efforts for the retail market. He is highly focused on achieving an exceptional customer-centric experience through innovative products and effective go-to-market strategies. Mauricio is highly motivated by creating new business opportunities, learning and executing new trends, and implementing innovation efforts in corporations. He strives to make an impact in his society through innovation in financial services. Previously, Mauricio was the Financial and Strategy Director and Hey Banco. Among his other roles in his professional career, he has led the Strategic Planning, New Business Development, and Innovation efforts at Banregio. Before this, he managed an accelerator that coordinated open innovation programs for large corporations and supported entrepreneurs and small companies to grow and raise capital. He also worked in finance and sales in Mexico and the US as a financial analyst and sales support. Additionally, Mauricio is a professor at Tec of Monterrey and EGADE Business School. He is co-author of two books on fintech and capital raising for new companies. Mauricio studied his major in finance at Tec of Monterrey and obtained his MBA at Babson College in 2014.

International Consultant of the Radical Collaboration and The Human Element programs in Africa, France, China, Peru, Panama, Argentina, United States of America, among others. Certified as executive coach and alignment of work teams. Author of the following books, Diagnosis of managerial competences in companies and universities of Morelos and Human talent management and innovation in teaching and learning; and co-author of the following book, Educational innovation Competency training, an international perspective. Professor of Tec de Monterrey and of EGADE Business School, Golden Sheep Award, Inspiring Teacher Award Researcher and speaker at national and international forums, Specialist in human capital, leadership, positive psychology, teamwork, motivation, education, communication.

Dr. Moreno Tripp has specialized knowledge in the field of finance research in topics such as risk management, valuation, banking, and loans due to his extensive professional experience in the financial sector. Dr. Moreno has held the position of CEO and CFO for Serfin International Bank & Trust / Serfin Securities, as well as other C-level positions at the same institution. He has also worked for Valmex (Valores Mexicanos Casa de Bolsa) as Assistant Director and Financial Engineering Manager. Dr. Moreno is currently the Director of EGADE Business School’s OneMBA program and has previously held the same position for the Global MBA program delivered by Tecnológico de Monterrey’s Virtual University, a program taught in collaboration with the Thunderbird School of Global Management. He has also been a member of the editorial board for El Norte newspaper.

Professor Szymanski’s research focuses on the areas of international business knowledge, strategic management, and global leadership, with a special interest in topics such as biculturalism, intercultural management, and diversity and performance strategies. He is a co-author of several texts, including: “Embracing Organizational Trauma: Three Short Case Studies Illustrating Positive Effects of (Near) Death Experiences on Organizational Culture,” “Understanding Multiculturals as Ethical Global Leaders” and “The Subprime Crisis: economic consequences of emotion-driven actions.” He has been a researcher and Assistant Professor at Peter B. Gustavson Business School at the University of Victoria (Canada). He has also collaborated as a strategic management consultant for PwC, BCG, and Deloitte.

Withe more than 20 years of professional experience, she has specialized and developed her career in Marketing, Market Research, Business, and Internet areas. She is the founder of Marketeras, an organization through which she performs as an independent consultant, offering her services to SME and multinational companies. As a practitioner, she has worked in large and medium companies such as FEMSA Comercio (OXXO), General Electric, and NIC México. She is a lecturer at the Department of Marketing and Business Analytics at ITESM, teaching courses such as Marketing & Creativity, Marketing B2B, Competitive Marketing Definition, Internal Marketing, and Branding for undergraduates; and Consumer Behavior for postgraduates. She has also designed online courses such as Branding, Digital Marketing, Strategic Planning, and TEC21 unit formations. In addition, she is an active researcher and has published in several journals such as The Journal of Psychology: Interdisciplinary and Applied & Journal of International Consumer Marketing. Her research interest is focused on consumer behavior, well-being, sustainable marketing, and digital marketing.  She holds a Ph.D. in Business Administration with a major in Consumer Behavior from EGADE Business School, a Marketing Master’s degree in the same school, and an Executive Scholar, Certified in Marketing & Sales Management from Northwestern University, Kellogg.

Digital Transformation: Entrepreneur, speaker and writer: Seasoned and eclectic executive highly experienced in Strategy, Talents, Processes and Technology. He understands that individuals and organizations are facing challenging times and that they must transform themselves. With a clear vision that places people at the center of everything the corporation does, they can hack their destinies and reinvent themselves.

Neysa Santoscoy is an Industrial Designer and has received scholarships from Universities such as MIT and Cambridge. In her professional career she has worked for companies such as Continental, Apple, Connectory Centraal-Bosch and Red Bean, Ventures & Innovation Strategies in addition to collaborating in Innovation and Entrepreneurship initiatives of municipal, state and federal governments. She is currently Operational Leader of Corporate Entrepreneurship at EGADE Business School of Tec de Monterrey, Guadalajara headquarters.