Sidney Ornelas
Student of the Ph.D. in Business Administration
Sidney Ornelas is a PhD in Management Sciences student at ITESM. She holds a bachelor’s degree in marketing, a Master in Communications and a Master in Innovation for Enterprise Development, all three also at ITESM. She has professional experience working for retail and service companies performing and leading several marketing activities that include market research, brand strategies and advertising and promotional activities. She has also been a professor at undergraduate level for 7 years, teaching subjects such as market research, product development strategies, service marketing, relationship marketing and international marketing, among others.
