Professor Serrano Salazar is an expert in consulting and executive education in the areas of family-owned companies, corporate governance, company valuation, and business models. He has specialized in particular in the preparation of family protocol and the design and operation of boards of directors.

His professional experience also includes the development of business models for growth and innovation focused companies. In addition, he has assessed more than one hundred business plans with a range of aims such as securing risk capital or entrepreneurship prizes. He also carries out consulting in the field of business strategy.

Professor Serrano serves as independent director and president of the board of directors of industrial groups, retailers, and service companies. He is a member of the Financial Management Association and the Mexican Institute of Finance Executives. Additionally, he served as the National Director of Executive Education of EGADE Business School (2013-2015).