Jason Good is a researcher and teacher focusing on the interplay of organizations and nature. His areas of expertise include sensemaking, sociomateriality, collaboration, and the circular economy, particularly as they pertain to sustainable business strategies. Much of Jason's academic expertise is grounded in his experience in the commercial fishing industry, where he worked as a fisheries observer/scientist in the US North Pacific. 

In terms of his academic background, Jason received both his Ph.D. and M.S. in Environmental Studies from the University of Michigan's School of Environment and Sustainability; there he studied organizational sensemaking practices among commercial fishing captains in Alaska, as well as collaborative processes among the Bureau of Land Management's Resource Advisory Councils. Nearly an eternity before that Jason earned a B.S. in Biology from Longwood College. 

Dr. Aguiñaga’s research focuses on sustainability and innovation issues, mainly on the concept of circular economy. Thanks to his knowledge of circular economy, he acquired the position of Circular Economy Leader at HEINEKEN Mexico, where he led the company's transition strategy into this new economic model.

As a member of the Sistema Nacional de Investigadores, he has published various scientific articles. His articles have been published in academic journals such as The Journal of Cleaner Production and Management Research and The Journal of the Iberoamerican Academy of Management.

He has also collaborated on several consulting projects on waste valorization in Mexico and Latin America.

Dr. Aguiñaga holds the title of National Director of the Full-Time Programs at EGADE Business School. His responsibility includes the direction of the Master in Business Management and the EGADE Full-Time MBA.

Carlos Scheel has been a professor at Tecnológico de Monterrey since 1973. As an expert in innovation, technology and sustainability strategies, Dr. Scheel’s research and teaching focuses on the areas of complex systems dynamics, technological innovation, innovation clusters strategies, the creation of unusual business models, technology-based entrepreneurship, distributed systems and information technology, concepts on which he has delivered short courses and specialized seminars in more than 30 institutions in 16 countries.

Since 2007, he has designed and validated the SWIT model (Sustainable Wealth creation based on Innovation and Technology) in several countries in order to create sustainable regional wealth at three empowering levels: Zero-value Residues Industrial Ecology Systems (ZRIES); Circular Value Ecosystems (CVES); the creation of regional sharing value systems (SVS) and the development of conditions and infrastructure for Innovacities.

Throughout his career, Dr. Scheel has been a consultant in international technical co-operation for a number of governments. He has participated in more than 20 international projects for the development of strategies, systems and policies for the implementation of industrial clusters; as well as science and technology innovation programs related to regional innovation systems, including, transfer, technological co-operation and technology-based entrepreneurship. These projects have been sponsored by bodies such as BID, UNIDO, USAID, the World Bank, PNUD, UNEP, EU Framework Programs and domestic governments.

Professor Scheel is a member of the Sistema Nacional de Investigadores, SNI (National System of Researchers), Level 1 since 2007, and since 1989 he is a senior researcher at the Innovation, Creativity and Capital Institute (IC2) of the University of Texas, Austin (USA). Previously, he served as Director of the Postgraduate School of Information Technologies, Electronics, and Telecommunications of the Tecnológico de Monterrey (1985-2001).