Authors

Dr. del Alto Hernández is Director of the Master in Finance Program on the EGADE Monterrey Campus. She specializes in the valuation of companies, corporate finance, financial information analysis and money and capital markets, fields in which she has participated in publications, conferences, and workshops. Her intellectual contributions include co-authorship of the book "Finanzas para todos Desde El Financiero", as well as article “Instrumentos Financieros y la Respuesta de la Profesión Contable”, published in the magazine Consultoría de Negocios of the ICPNL. She was also responsible for the technical review of the book "Para Entender la Bolsa".

María Fonseca Paredes is Director of the Institute of Enterprising Families for Mexico and Latin America of the Tecnológico de Monterrey School of Business. Certified in family business consulting by the Business Families Foundation. Opinion leader in the country’s top media on topics related to Economic and Business Development, Family Businesses, Leadership and Innovation. Her scientific production includes several book chapters on these topics and popular articles in specialized journals. She has been a guest speaker and instructor at diverse national and international forums. She holds a Ph.D. in Industrial Relations from the University of  Toronto; two master’s degrees from Tecnológico de Monterrey, one in computer science and the other an MBA; and a B.Sc. in Computer Systems Engineering, also from Tecnológico de Monterrey. Apart from her career in academics and research, María Fonseca is a businesswomen and, for nearly four years, directed Fábrica de Escobas La Gitana, a family-run business founded in 1943 by her grandfather.

Doctor in Strategic Planning, he alternates his work between consulting in the strategic design of SME companies and teaching graduate topics of strategy, senior management and simulation. His research interests are oriented towards supporting business families to improve the performance of their company simultaneously with the achievement of their family goals. Dr. Doria is a member of the Strategic Management Association and the Academy of Management.

She holds a PhD in Financial Sciences from EGADE Business School at Tecnológico de Monterrey; she has a specialty in Applied Statistics from the Institute of Applied Mathematics and Systems Research of the National Autonomous University of Mexico, where she obtained the Alfonso Caso medal, awarded to the best grade average of the generation. She also holds a bachelor degree in Actuarial Science from the same University. She was director of Pension and Social Security Policy in the Insurance, Pensions and Social Security Unit of the Ministry of Finance and Public Credit, where she carried out the valuation and analysis of reforms to pension systems of agencies and institutions, to improve its financial sustainability. She was also part of the General Department of Financial Planning and Economic Studies in the National Commission for the Pension Saving System, where she developed proposals to improve SIEFORE’s indicators of diversification, liquidity, performance and risk. In the private sector, she has experience in Seguros Banorte, Casa de Bolsa Valmex, and consulting with a focus on financial risk management and business intelligence. She has participated in the development of research on issues related to pension systems and the Pension Saving System.

Martín works to improve the research and educational processes on higher education on information technology, entrepreneurship, and social innovation. He is founder and director of ABW Institute, company specialized on consultancy services, training and design strategies related with social innovation and social impact evaluation for all sectors.

Professor Martin Reimann is an Associate Professor of Marketing at the Eller College of Management at the University of Arizona, with appointments as an Associate Professor in the Department of Psychology, the College of Veterinary Medicine, and the Cognitive Science Graduate Interdisciplinary Program at the University of Arizona as well. He is the Founder and Director of the Arizona Think Tank for Behavioral Decision Making, where he developed the research mission and collaboratively created the strategic agenda that focuses on interdisciplinary research areas such as Behavioral Economics, Data Science, Consumer Judgment and Decision Making, and Decision Neuroscience. In addition, Professor Reimann is the Founder and Director of the Association for NeuroPsychoEconomics, where he developed an annual scholarly conference and a workshop on consumer neuroscience in partnership with the Association for Consumer Research. He founded and edited an academic journal within the Association for NeuroPsychoEconomics called the Journal of Neuroscience, Psychology, and Economics.

Masa Kuljis earned a Bachelor´s Degree in Economics and Business from the University of Zagreb (Croatia) with several awards including the Dean's Prize for Academic Excellence and title 'Magna cum laude' for academic excellence. Working as an academic assistant in the same university she received a Master's Degree in Finance. Her great dedication, leadership and entrepreneurial spirit were recognized with the Rector's Special Prize for an outstanding student project and the title 'Magna cum laude'. Her academic education was enriched through participation in various exchange programs at prestigious universities, among which are UC Berkeley (USA), Harvard University (USA), University of Vienna (Austria), Asian University (Thailand), University of San Diego (USA) and Monterrey Institute of Technology and Higher Education (Mexico). She acquired practical knowledge working in prestigious institutions such as: Coca-Cola, Philip Morris (Marlboro) and the Embassy of the Unites States of America. 

Mauricio Ballesteros is the Retail Banking Director at Hey Banco. As part of his responsibilities, he manages the product and commercial efforts for the retail market. He is highly focused on achieving an exceptional customer-centric experience through innovative products and effective go-to-market strategies. Mauricio is highly motivated by creating new business opportunities, learning and executing new trends, and implementing innovation efforts in corporations. He strives to make an impact in his society through innovation in financial services. Previously, Mauricio was the Financial and Strategy Director and Hey Banco. Among his other roles in his professional career, he has led the Strategic Planning, New Business Development, and Innovation efforts at Banregio. Before this, he managed an accelerator that coordinated open innovation programs for large corporations and supported entrepreneurs and small companies to grow and raise capital. He also worked in finance and sales in Mexico and the US as a financial analyst and sales support. Additionally, Mauricio is a professor at Tec of Monterrey and EGADE Business School. He is co-author of two books on fintech and capital raising for new companies. Mauricio studied his major in finance at Tec of Monterrey and obtained his MBA at Babson College in 2014.