Jorge Luis Graciano Vera-Martínez

Research Professor at the Graduate Business School, Tecnológico de Monterrey

Jorge Vera holds a Ph.D. in Management Sciences, with honors, from the National University of Mexico (UNAM) and an MBA from the Technological Institute of Mexico (ITAM). He also holds a degree in experimental psychology from the National University of Mexico (UNAM). Before his career in academe, he had made his mark as a market research consultant. Currently, Jorge Vera is a research professor in the Tecnológico de Monterrey Business School, Mexico City Campus. He has taught, at graduate and undergraduate levels, subjects such as marketing research, empirical research methodology, instrument design, strategic marketing, brand management and multivariate methods for marketing decisions. At the EGADE Business School, he is currently leader-coordinator of the Research Group (GIEE) on Consumer Behavior and Conscious Marketing. He has been an active member of the National System of Researchers (SNI) of the National Science and Technology Council of Mexico (CONACyT) since 2006. He has published several research articles in scientific reviews on topics such as consumer behavior, service/product performance, consumer involvement, perceived value, brand perceptions and marketing strategies.