This Research Group has as a purpose to understand the determinants that enable the development of entrepreneurship and innovation systems in which entrepreneurs, investors, businesses, universities, and centers of research as hubs for talent attraction, to empower the growth of economy of knowledge, through entrepreneurship that solves problems, generate value and social impact, is sustainable, innovative, profitable, and scalable, with the purpose of contributing to the reduction of social and economic gaps in the region.

It is as well part of the purpose of this Research Group to study the form in which financial innovation, in all its dimensions, can contribute with initiatives that promote financial inclusion, the development of better products and financial services, a more efficient operation of markets and financial institutions, among others, becoming benefits for the users within the financial system.

To achieve these objectives Research projects and initiatives will be defined in the following subject areas:

• Innovative entrepreneurship
• Entrepreneurship and innovation ecosystem
• Education for entrepreneurship
• Social entrepreneurship
• Technological innovation in financial markets
• Financial sector regulation
• Industrial chains and finance
• Public polocy for the development of the financial sector
• Risk management in financial markets

Some research questions: TAG Entrepreneurship and Innovation

• What innovation mechanisms are relevant for the development of new businesses?
• How can businesses implement innovation in their business models?
• How can we create competitive entrepreneurships at an international level?
• How can we create business models with an international focus?
• How can we measure the entrepreneurship dynamics? (national, state level, local) ?
• Which are the conditions of the context and systems that enable innovative entrepreneurships?
• Which are the mechanisms for the creation and development of enterprises? (from ideation to financing)
• Which are the best practices/pedagogies to teach entrepreneurship? (curricular and co-curricular)
• Which are the indicators of impact for these practices?
• How do we develop university systems of entrepreneurship?
• Which are the relevant factors for the creation of entrepreneurships with social impact?
• How can we design business models with social impact?
• How is impact investment evaluated?
• What is the role of new technologies in the impulse of new social entrepreneurships?
• How can entrepreneurships impact the development of society?
• How can entrepreneurships be conscious?

Some research questions: TAG Financial Innovation and Inclusion

• How to enhance payment methods in Mexico?
• How can technology and behavioral economy contribute to the development of financial services for excluded populations?
• What innovative instruments and behavioral perspectives can help to reduce the risk of financing in México?
• How can we measure the impact of financial development in society?
• Hod must regulation in the digital financial system evolve?
• Which are the tendencies in personal data, corporate governance, and others?
• How can national savings increase with public policies that are effective and bring stability to the system?
• Which are the perspectives of consumer protection that must be considered in the Mexican financial system?
• What is the value chain of the Fintech industry in LATAM?
• How can we link new business models with startups and the big players of the financial sector?
• What instruments and how can the Fintech industry make much more efficient funding to value chains?
• What impact does financial development have in the industrial and regional productivity, its growth, and convergence?
• Which are the best practices of regulatory policy that can be implemented in Mexico?
• What inceptives can promote the development of innovative financial services, timely, and attainable?
• How can we replicate and improve models that enhance the financial sector developed by other countries in the LATAM context?
• Which should be the legal framework of the banking system that meets the needs of investment in Mexico?
• Which are the metrics for risk management in businesses that best aim for its control?
• What products of risk management should exist in the market and under which conditions?
• What has been the impact of the operation of financial markets due to the use of digital technologies?

Leader: Ernesto Amorós

TAG Entrepreneurship and Innovation, leader: Sascha Fürst

TAG Financial Innovation and Inclusion, leader: René Cabral

Researchers

Research Group aims to provide evidence of economic, social and environmental impact from practices in businesses that elevate their purpose, putting before their own interests the search for positive impact in their communities and the transformation of society, through research projects focused on the following topics:

• Managing relationships with stakeholders
• Circular economy
• Corporate Social Responsibility
• Sustainability
• Green consumption
• Responsible and healthy consumption
• Conscious marketing
• Responsible and sustainable production

Projects:

• SWIT Research Group: Sustainable Wealth Creation based on Innovation and Technology.

Leader: Bryan Husted

TAG Social and Sustainable Innovation, leader: Christiane Molina

TAG Production, commercialization, and responsible consumption, leader: María de la Paz Toldos

Researchers

This Research Group (RG) has the purpose of suggesting new leadership models, organizational structures, and working dynamics that promote flexible and agile organizations, that enable their transformation and capacity to adapt to changes in the environment, through Research projects that will focus on the following lines of work:

• Leadership with purpose
• Leadership and inclusion
• Women leadership
• Education and leadership development
• Organizational and cultural design
• The future of work and talent in Mexico and Latin America
• The formation of talent and the future of work
• Flexibility, Agility, and change
• Processes of talent management

Leader: Ajnesh Prasad

TAG Leadership, leader: Elliott Kruse

TAG Organizational Design and Culture, leader: Sergio Madero

Researchers

This Research Group aims to contribute with evidence that backs up the way in which organizational learning models, value chain management, innovation, renovation, and transformation of public and family businesses, are fundamental elements to design and implement a strategy to understand the dynamic of different industries in which individuals and organizations exist.

This Research group Will also focus on understanding the consumption habits so that with the appropriate interventions, it becomes possible to promote a responsible consumption of services and products, specially in consumption industries, in total coordination and aligning with the working lines defined by the Subject Area Group in Production, Commercialization and Responsible Consumption. To achieve the objectives of this Research Group some projects and initiatives will be defined in the following lines of work:

• Global Value Chains
• Organizational Strategy & Digital Strategy of Organizations

To achieve the objectives of this Research Group some projects and initiatives will be defined in the following lines of work:

• Global value chains
• Supply chains and global opportunities
• Organizational strategy
• Digital strategy of organizations
• Determinants of industry competitiveness
• Business Families & Family Business
• Transformation of retail industry
• Transformation of consumption industry

TAG Transdisciplinary analysis of value chains and global opportunities

Some research lines of this Research Group will focus on:

• Integration of production and supply chains
• Global opportunities to enhance innovative value chains
• Sustainable value chains
• Innovation of value chains

Some research questions:

• How can we enhance digital capacities of value chains in industries with greater needs?
• How can we develop analytical capacities in value chains of key industries?
• What are the most important elements to innovate a global value chain?
• Which are the determinants that permit the design of sustainable value chains?
• Which are the most important transdisciplinary elements to create high impact value chains?
• How can we identify supply and demand poles to design high impact value chains?
• How do financial, logistic, and entrepreneurial models influence the design of high impact value chains?

TAG Organizational Strategy

Some research lines of this Research Group will focus on:

• Evolution of business models through digital transformation
• Conversion of Latin-American industry of auto parts amidst the transformation of the automotive industry
• Measurement of the digital maturity in organizations
• Value chain’s digital transformation
• Digital transformation of the retail industry
• Digital transformation of the financial industry

Some Research questions:

• What is the impact of digital transformation in the competitive structure of specific industries, both in Mexico and Latin America?
• How do current business models evolve and complement each other thanks to digital transformation?
• How can data generated by digital technologies be used to define organizational strategies?
• Is it possible to transfer current capacities from one industry to another?
• How can we generate products/services of added value, through digitalization?
• How can businesses improve their offer and capture a greater part of value generation?
• How to align the digital strategy of an organization to its global strategy?
• Which are the determinant elements for a successful digital transformation in organizations?
• What is the role of leadership and cultural organization in the process of digital transformation in organizations?
• What has been the value generation of the digital transformation of the financial industry?
• How has the Fintech industry contributed to the financing of productive projects of micro and small businesses?
• How have supply chains innovated through digital transformation?

TAG Family Businesses

Some research lines of this Research Group will focus on:

• Governance
• Growth
• Intergenerational strategies
• Legacy

Some Research questions:

• Which are the structures of Government that facilitate decisions in complex environments?
• Which are the attributes of the business model that facilitate innovation in a family business?
• Which are the schemes that, from a family business, can detonate growth (new entrepreneurships, new business models, among others)?
• What factors determine the selection of the industry for new entrepreneurships of the family business?
• What dynamics add to the identity, commitment, aligning, and union inside a family business?
• What characteristics influence the entrepreneurial orientation of the organization?
• How do attributes of generational groups affect decision making?
• Which are the determinants of socioemotional wealth?
• What is the impact of the family business with regards to the carbon footprint? What is the impact of the family business with regards to the carbon footprint?
• In which sustainable practices is the family a critical factor for society?

TAG Transformation of the Retail Industry

Some research lines of this Research Group will focus on:

• Retail experience & customer journey
• Retail frontline management
• New competitors and business models
• Retail format innovation & atmospherics
• Impact of technology in retail
• Sustainable retailing
• Retail metrics & analytics

Some Research questions:

• How can retailers pose an influence at the various stages of the customer journey?
• How to improve the retailers branding and positioning strategies?
• What is the impact of omnichannel strategies for consumers, retailers and the environment?
• What are the new consumer segments and how to approach them?
• how can we foster inclusion and protection of vulnerable employees?
• How to be a "good job" provider?
• How can an effective retail organizational structure impact results?
• How do attributes of generational groups affect decision making?
• Which are the determinants of socioemotional wealth?
• What is the impact of the family business with regards to the carbon footprint?
• In which sustainable practices is the family a critical factor for society?
• How AI affects the CX?
• How technology affects retailing and shopper behavior?
• Is the metaverse the future of retail?
• How can employees be empowered with technology?
• How to respond to circular economy challenges in the retail industry?
• How to design and implement a sustainable supply chain?
• What is the extent to which consumers are willing to RRR?
• How to proactively respect privacy issues?
• How to leverage data through insightful analytics?
• How retail metrics and analytics determine new retail strategies?
• How to generate data driven value?

Leader: Osmar Zavaleta (Temporary Position)

TAG Transdisciplinary analysis of value chains and global opportunities, leader: Federico Trigos

TAG Organizational Strategy, leader: Andreas Hartmann

TAG Family Businesses, leader: Edgar Ramírez

TAG Transformation of the Retail Industry, leader: Lucila Osorio

Researchers

The new ways of doing business require attractive solutions that generate value. This is why the organizational design and evolution of processes of talent management are key factors in the future of work. Therefore, the creation of this research group aims to be a link into the knowledge of transcending aspects of the formation of culture in organizations.

The group is focused on analyzing, identifying and knowing the aspects of business management that are useful for the definition of strategies to face the challenges of organizational leaders and design proposals of improvement. This, to avoid that any changes in the market change the processes within the business.

In our research group, we look for the opinion of leaders and collaborators in businesses to strengthen the development of models and scientific proposals to help maintain and improve, through their proposals, a delightful working environment and an organizational design that adjusts to new working schemes. The work will be supported by the design, development and publication of scientific articles in specialized journals, divulgative articles, and the participation in conferences and congresses, both nationally and internationally, seeking outreach through social media and other platforms to provide an advance of the working progress of the group.

The research lines are multidisciplinary and have a special focus on practices and processes of business management, the future of work, and organizational design and culture; taking into account the aspects of sustainability and its impact on the person and the social environment.

Researches

The Retail GIEE promotes the development of scientific research in collaboration with the country's retail sector, through the development and discussion of relevant topics that lead to competitive international scientific projects. The Retail group is a team of researchers and collaborators that are integrated into the Retail Trade Center to support the areas of research and consulting. The Retail Trade Center arises with the mission to “Promote and support the development of the retail trade in Mexico through the preparation of best professionals specialized in the area, programs for executives as well as consulting and research activities, thereby promoting the improvement of retail trade practices in the country”. In order to provide answers derived from said research to these needs, the team addresses the problems of both: traditional commerce and new digital proposals. The primary objective is to support the development of retail trade in Mexico to achieve international competitiveness through the development of strategic thinking that allows building competitive advantages around the store experience, the optimization of the operation, the use of technology, and building brand equity.

The most important challenge for the team, in terms of research, are the changes proposed by a new omni-channel buyer, which combines options in store, online, on mobile platforms, or in machine-to-machine interaction. In relation to the technological advances that are already transforming the shopping experience, such as the internet of things (IoT), virtual reality (VR), artificial intelligence (AI), robots and emoboots, blockchain (DLT, Distributed Ledger Technology) , geolocation, smart sensors, among others.

Challenges do not come only from technological transformation, there are important challenges that emerge for research in the area of retail. For example the one initiated by generations of millennial consumers, with the incorporation of the internet into everyday life, the search for personalized and quality shopping experiences in relationships with brands, immediacy 'wherever & whenever'. And also the incipient demands of the centennials, linked to the circular economy, shared consumption, the reduction of consumption and spending as a way to protect the planet, the C2C (Cradle to Cradle), etc. These new consumers challenge brands in strategic terms to be strong and attractive enough to attract their interest.

The response of the research team has been the development of research projects on the behavior and shopping experience in the digital field, the transformation of commercial formats, pricing strategies and merchandising for profitability in the retail trade, to name a few of them.

Its research areas include:

• Shopper behavior and experience
• Store format innovation
• Retail Challenges & Strategy
• Sustainability & Green Trends
• Price (Revenue Management)
• Talent & Management (Retail Service)

Researchers

Name	Campus	Rank in National Researchers System
Alfonso Valdez Cervantes	Sinaloa	C
Ana Dolores Franco Valdez	Sinaloa
Eduardo Esteva Armida	Guadalajara
Ma. Margarita Orozco Gómez	Guadalajara
María Andrea Trujillo León	Santa Fe	1
María de la Paz Toldos Romero	Guadalajara	1
María Elena Vázquez Lira	Guadalajara